Marketing Manager

Company : Ifcci

Job Type : Full Time

Noida, Uttar Pradesh

Job Description - Marketing Manager

Mission:

Recommending and implementing marketing resources to develop the volume / margin ratio of Liquid Cheese and Cream Cheese

Key Responsibilities:

Marketing Research:

➢ Conduct comprehensive market research within the cheese industry, focusing specifically on the liquid cheese product category.

➢ Perform competitor analysis and customer research to identify market trends, preferences, and opportunities.

➢ Stay updated on new QSR trends and emerging market demands related to cheese specific dishes, incorporating findings into product strategies.

Product Development:

➢ Drive concept and ideation for International & regional QSR’s for the liquid cheese category. (APAM region - McD, Subway, Rebel foods, Pizza hut, BK, Dominos, KFC, Taco bell)

➢ Prepare compelling concept presentations, utilizing data-driven arguments to effectively convey value propositions and secure client engagements.

➢ Lead the development of product catalogs, repository, new recipes for the liquid cheese, ensuring alignment with market demands and client needs.

➢ Collaborate closely with the R&D team to translate client requirements into viable product solutions, facilitating regular enhancements based on feedback from the customers.

➢ Oversee the creation of product labels and packaging, ensuring compliance with legal requirements, FSSAI and obtaining approvals from relevant stakeholders.

➢ Conduct regular sensory evaluations of product samples.

➢ Taking the lead in decision-making for your product category, and facilitating collaboration among all stakeholders to align and drive initiatives forward.

Other Activities:

➢ Digital Marketing (SEO, SMO, PPC), Website designing, development & maintenance projects

➢ Events – Gulf food, Aahar & Anufood.

Requirements

PROFILE
• Training - MBA with concentration in Marketing or degree in Engineering with concentration in Agriculture/Agronomy

• Experience - 8 years+ experience in marketing (experience in sales is an added bonus)

PROFESSIONAL RELATIONSHIPS

➢ Internal

• Sales staff

• R&D and Factories

• CFO

• Legal

• NRD

• Purchasing

➢ External

• Other subsidiaries in the Business line

• Agencies (advertising /media/ pack /research, etc.

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About the Company

Ifcci

IFCCI’s endeavor is to provide a platform for facilitating business and networking opportunities between French and Indian companies, to promote our members’ interests to key decision makers and to help develop economic and commercial relations between France and India.

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Marketing Manager

Job Description - Marketing Manager

Requirements

About the Company

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