Job Description - Marketing Manager

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

Our Products:

Biztalk360
Turbo360
Document360

“UK headquarters. Indian innovation. Global impact.”

Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception.

We are on track towards $30 million in annual revenue – and we're just getting started.

Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose.

What’s the job: Marketing Manager

We’re looking for a Marketing Manager with 10+ years of experience to drive demand generation, organic growth, and brand positioning for Document360. This role is ideal for someone who thrives in a product-led SaaS environment and can blend content, SEO, lifecycle marketing, and analytics to create a measurable impact across the customer journey.

Key Responsibilities

Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.
Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.
Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.
Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.
Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.
Manage and grow Document360’s presence across key social platforms focusing on B2B engagement and thought leadership.
Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.
Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.
Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.
Contribute to brand positioning and narrative, ensuring consistency across all touchpoints.
Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.

Requirements

Proven experience in a B2B SaaS marketing role.
Strong expertise in SEO, content strategy, and inbound marketing.
Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.
Hands-on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.
Experience in email marketing, lifecycle campaigns, and marketing automation.
Ability to translate data into insights and actionable strategies.
Strong communication skills with the ability to work cross-functionally.
Comfortable operating in a fast-paced, experiment-driven environment.

What Success Looks Like

Consistent growth in organic traffic, signups, and product adoption.
Improved conversion rates across key funnels.
High-performing content that drives measurable business outcomes.
Strong alignment between marketing, product, and sales teams.
Scalable and efficient marketing systems powered by data and experimentation.

Equal Opportunities:

Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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Marketing Manager

Job Description - Marketing Manager

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