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Marketing Manager

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Job Description - Marketing Manager

Role Overview

We are seeking a senior and strategic Manager – Marketing Communications (MarCom) to lead brand communication initiatives and drive integrated marketing strategies aligned with business objectives. The role requires deep expertise in brand management, campaign leadership, and cross -functional collaboration in highly competitive markets.

Key Responsibilities

  • Develop and execute integrated marketing communication strategies aligned with organizational goals

  • Drive brand positioning and ensure consistent messaging across all communication channels

  • Lead ATL, BTL, digital, and on -ground marketing campaigns

  • Collaborate with product, sales, and leadership teams to support business growth initiatives

  • Manage creative, media, digital agencies, and other external partners

  • Conceptualize innovative campaigns to strengthen market presence and brand recall

  • Oversee content creation, messaging, and communication standards

  • Track campaign performance and optimize communication effectiveness

  • Ensure compliance with brand guidelines and regulatory requirements

  • Mentor and guide internal marketing teams



Requirements

Key Skills & Competencies

  • Minimum 15 Years of experience in the field

  • Strong expertise in marketing & brand strategy

  • Excellent verbal and written communication skills

  • Proven experience in managing agencies and cross -functional teams

  • Ability to translate business objectives into effective communication strategies

  • Creative thinking with a data -driven approach

  • Strong stakeholder management and collaboration skills

  • Experience in competitive and regulated industries preferred



Benefits

  • Opportunity to work with one of Kerala’s leading telecom and broadband brands

  • High -visibility role with strategic impact

  • Growth -oriented and collaborative work culture



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