Marketing Manager

Company : Navsoft

Job Type : Full Time

Mumbai, India

Number of Applicants

:

000+

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Job Description - Marketing Manager

• Own and manage end -to -end marketing campaigns, from planning and execution to optimization and performance tracking.

• Design and execute automated marketing campaigns, including lead nurturing programs, drip campaigns, landing pages, and lead lifecycle management to effectively move prospects through the sales funnel.

• Develop and manage marketing workflows and automation processes to improve campaign efficiency and lead engagement.

• Ensure smooth lead management and handover to the sales team, maintaining alignment between marketing and sales functions.

• Create segmented target audiences to deliver personalized and relevant communication across campaigns.

• Monitor and analyze campaign performance metrics, providing actionable insights to improve conversion rates and marketing effectiveness.

• Own and manage multi -channel marketing campaigns including email campaigns, WhatsApp campaigns, and digital campaigns.

• Plan, launch, and optimize digital marketing initiatives, including paid campaigns and lead generation programs.

• Drive marketing analytics and reporting, measuring campaign ROI, engagement, and lead performance.

• Continuously improve marketing processes, campaign workflows, and lead management practices to maximize results and efficiency.

Requirements

• Minimum 5 years of experience in marketing automation and campaign management.

• Strong experience in creating and managing email campaigns and marketing workflows.

• Experience in executing WhatsApp marketing campaigns and customer engagement campaigns.

• Hands -on experience in managing Google Ads campaigns and digital lead generation initiatives.

• Strong understanding of marketing analytics, campaign performance tracking, and reporting.

• Ability to design and manage end -to -end marketing campaigns across multiple digital channels.

• Strong communication and collaboration skills with the ability to work closely with marketing, sales, and business teams.

• Analytical mindset with the ability to derive insights from campaign data and optimize performance

Work Timings: 09 AM -
6 PM/ 10 AM -7 PM / 11AM – 8 PM -Weekdays

Benefits

Why Join Us?

Competitive Salary Package
AI -First Company Culture
Exposure to Enterprise -Grade Projects
Fast -Paced, Growth -Oriented Environment

Send your resume to: [email protected]

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