Marketing Manager

• Develop and execute offline marketing and business development strategies to increase patient footfall.
  

• Build and maintain relationships with referring doctors, clinics, diagnostic centers, pharmacies, and healthcare partners.
  

• Generate corporate tie -ups for employee health check -ups and wellness programs.
  

• Plan and execute health camps, awareness programs, medical outreach activities, and community engagement initiatives.
  

• Coordinate with local associations, apartments, schools, colleges, industries, and NGOs for healthcare programs.
  

• Promote hospital specialties and healthcare packages through field marketing activities.
  

• Work closely with consultants and hospital management to improve referral networks.
  

• Coordinate with the digital marketing agency for online campaigns and ensure quality lead generation.
  

• Monitor patient referrals, marketing activities, and campaign effectiveness through regular MIS reports.
  

• Conduct market research and competitor analysis to identify business growth opportunities.
  

• Build and maintain a positive brand image for BR Hospitals within the local community.
  

• Ensure all marketing activities adhere to healthcare ethics and hospital guidelines.
  

Key Performance Indicators (KPIs)  

• Number of doctor visits per month.
  

• New referral partnerships created.
  

• Corporate tie -ups established.
  

• Health camps and outreach programs conducted.
  

• OPD patient referrals generated.
  

• Conversion of marketing leads into patient visits.
  

• Monthly marketing activity reports and ROI tracking.
  

Requirements

• Bachelor's / Master's Degree in Marketing, Business Administration, Healthcare Management, or related field.
  

• 1–3 years of experience in hospital marketing, business development, pharmaceutical marketing, or healthcare field operations.
  

• Strong networking and relationship -building skills.
  

• Excellent communication and presentation abilities.
  

• Experience in organizing health camps, corporate events, and community outreach programs.
  

• Basic understanding of digital marketing and the ability to coordinate with external marketing agencies.
  

• Proficiency in MS Excel, Google Sheets, and basic reporting tools.
  

• Self -motivated with the ability to work independently and achieve targets.
  

• Willingness to travel extensively for field visits and business development activities.
  

• Preferred language: Tamil, Telugu, and English.
  

Benefits

• Salary: ₹12,000 – ₹15,000 per month + Performance -Linked Incentives.
  

• Opportunity to work in a growing multi -speciality healthcare organization.
  

• Exposure to hospital business development and healthcare branding.
  

• Career growth and professional development opportunities.
  

• Supportive and collaborative work environment.