Marketing Manager

This role is for one of the Weekday's clients

Min Experience: 3+ years

Location: Bengaluru
JobType: full-time

We are looking for a Marketing Executive with 4+ years of experience to independently manage day-to-day marketing operations and execute high-impact campaigns across digital channels. This role requires a hands-on marketing professional who can manage social media, CRM initiatives, marketing automation, and cross-functional campaign execution while ensuring seamless coordination across teams.

The ideal candidate is highly organized, execution-oriented, and comfortable working with marketing automation tools, campaign analytics, content creation, and stakeholder management to support customer acquisition, engagement, and retention.

Key Responsibilities

Marketing Campaign Execution

• Plan, execute, and manage end-to-end marketing campaigns across multiple digital channels.
• Coordinate campaign timelines, deliverables, and stakeholder communication to ensure timely execution.
• Monitor campaign performance and recommend optimizations to improve marketing effectiveness.
• Manage multiple concurrent campaigns while maintaining quality and meeting deadlines.

Social Media Management

• Develop and execute social media calendars across relevant platforms.
• Create, publish, and optimize engaging content to increase brand awareness and audience engagement.
• Monitor social media performance metrics and prepare regular performance reports.
• Stay updated with industry trends and identify opportunities to improve social media presence.

CRM & Marketing Automation

• Manage CRM campaigns, including email marketing, WhatsApp communication journeys, and customer engagement workflows.
• Build and optimize automated customer journeys to improve lead nurturing and customer retention.
• Configure lead routing processes and ensure timely lead assignment across sales teams.
• Maintain CRM data accuracy and support segmentation for targeted marketing campaigns.

Performance & Analytics

• Track campaign performance using marketing analytics and CRM reporting tools.
• Analyze key marketing metrics including engagement, conversion rates, lead quality, and campaign ROI.
• Generate actionable insights and recommend improvements based on campaign data.
• Prepare regular marketing performance reports for internal stakeholders.

Cross-Functional Collaboration

• Work closely with sales, product, design, and content teams to execute integrated marketing initiatives.
• Coordinate with internal stakeholders and external partners to ensure smooth campaign delivery.
• Support user acquisition, customer engagement, and retention initiatives through effective marketing execution.

Content & Project Management

• Assist in creating marketing collateral, email content, social media creatives, and promotional materials.
• Maintain marketing calendars and ensure all campaign assets are delivered on schedule.
• Manage multiple priorities while maintaining strong attention to detail and execution quality.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4+ years of experience in marketing operations, digital marketing, or campaign management.
• Proven experience managing end-to-end marketing campaigns.
• Strong knowledge of social media marketing and content execution.
• Hands-on experience with CRM platforms and marketing automation tools.
• Experience managing email marketing campaigns, WhatsApp journeys, and lead routing workflows.
• Strong project management, organizational, and stakeholder coordination skills.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience measuring and optimizing campaign performance.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Experience with marketing automation platforms.
• Knowledge of digital marketing analytics and campaign reporting.
• Familiarity with customer lifecycle marketing and lead nurturing strategies.
• Experience working with cross-functional teams in high-growth environments.
• Exposure to performance marketing or customer engagement initiatives.

Must-Have Skills

• Marketing Management
• Social Media Marketing
• Campaign Management
• CRM
• Marketing Automation
• Email Marketing
• WhatsApp Journey Management
• Lead Routing
• Project Management
• Stakeholder Management

Good-to-Have Skills

• Digital Marketing Analytics
• Content Marketing
• Customer Engagement
• Marketing Operations
• Performance Marketing
• Campaign Reporting
• Lead Nurturing
• CRM Automation