Marketing Manager

Position:  Marketing Manager

Exp: 6+ Years

Working Mode: WFO, 5 Days

Location: Noida

Position Brief:
We are seeking a highly driven and innovative Marketing Manager to lead strategic marketing initiatives that elevate brand visibility, generate quality leads, and support business growth. The ideal candidate brings a blend of creativity, data-driven thinking, and operational efficiency with proven experience across various marketing aspects, including but not limited to digital marketing, public relations, SEO, events, lead generation, and vendor management. This role demands ownership of both planning and execution—across online and offline channels—while collaborating cross-functionally and managing external partners and vendors.

Key Responsibilities:
Strategic Marketing & Campaigns
● Develop and execute end-to-end integrated marketing plans aligned with organizational objectives.
● Lead 360-degree campaigns across digital, print, PR, and events for brand awareness and lead generation.
● Define KPIs, measure performance, and optimize campaigns based on data-driven insights.
● Lead marketing for award applications, industry recognition programs, and related participation.
Digital Marketing & SEO
● Drive online presence through SEO/SEM strategies, content marketing, and performance optimization.
● Manage digital channels (social media, Google Ads, email, website) and marketing automation tools.
● Utilize analytics platforms (e.g., Google Analytics, HubSpot, CRM systems) to track and improve conversion.
Lead Generation & Sales Enablement
● Design and execute lead generation campaigns including landing pages, forms, email nurtures, and paid media.
● Develop and maintain sales collateral – brochures, presentations, pitch decks, case studies, etc.
● Align with the sales team to ensure seamless marketing-to-sales handoff and effective funnel management.
Events, PR & Brand Visibility
● Plan, organize, and manage online/offline events including trade shows, webinars, product launches, and exhibitions.

● Build and maintain strong media relationships; lead PR outreach, press releases, and corporate communications.
● Identify and coordinate industry award nominations and marketing partnerships for brand elevation.
Vendor & Partner Management
● Identify, onboard, and manage external agencies, vendors, and partners (creative, media, print, PR, etc.).
● Negotiate deliverables, timelines, and pricing to ensure value-driven outcomes.
● Track vendor performance and manage budgets efficiently.
Market Research & Competitive Intelligence
● Continuously monitor industry trends, consumer behavior, and competitor marketing.
● Leverage insights to inform campaign strategies and product positioning.
Team Leadership & Collaboration
● Lead and mentor a high-performing marketing team.
● Collaborate closely with cross-functional teams including sales, product, customer success, and leadership.

Desired Skills & Qualifications:
● Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
● 6–8 years of relevant experience in B2B/B2C marketing, digital strategy, and brand communication.
● Demonstrated experience in partner management, negotiation, and budget ownership.
● Proficient in ATL/BTL marketing, digital advertising, CRM, and marketing automation platforms.
● Strong understanding of lead nurturing, funnel metrics, and campaign ROI analysis.
● Excellent communication, presentation, and stakeholder management skills.
● Certifications in Google Ads, HubSpot, Salesforce, or relevant platforms are a plus.

About Us:

Founded in 2005 and incubated at IIT-Delhi, Vehant Technologies is a pioneer in AI/ML-powered Physical Security, Surveillance, and Traffic Enforcement Solutions. Our products are designed and developed in India, manufactured both in India and Europe, and meet the highest global standards.

Our Flagship Solutions:
Security Screening: Under Vehicle Scanning Systems, X-ray Baggage Scanners, Explosive Trace Detectors, ANPR systems.
Smart & Safe City: AI-based TrafficMon® for real-time violation detection (Red light jump, Overspeeding, No helmet, Wrong lane, ITMS, etc.).
Enterprise Analytics: End-to-end data analytics strategy & implementation.