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Marketing Manager

Job Description - Marketing Manager

ElevenX Capital is looking for a Marketing Manager to
drive demand generation, ABM, digital marketing, and content-led growth across
its higher education portfolio.

You will work closely with Sales, Partnerships, and
portfolio teams to generate qualified pipeline, accelerate opportunities, and
strengthen client engagement.

Key Responsibilities

  • Own multi-channel demand generation and ABM
    campaigns targeting higher education decision-makers.

  • Generate and grow MQLs, SQLs, and qualified
    pipeline through LinkedIn, paid search, email, and content campaigns.

  • Create campaign content including emails, landing
    pages, case studies, whitepapers, webinars, and social posts.

  • Lead SEO, GEO/AEO, and digital visibility
    initiatives.

  • Manage HubSpot workflows, lead scoring,
    segmentation, nurture campaigns, and reporting.

  • Develop campaigns for client retention, upsell,
    cross-sell, and partner marketing.

  • Track campaign ROI, conversions, pipeline
    contribution, and overall marketing performance.

What We’re Looking For

  • 5–7 years of B2B marketing experience, preferably
    in Higher Education, EdTech, SaaS, or technology.

  • Strong experience in demand generation, ABM,
    performance marketing, and pipeline creation.

  • Hands-on expertise with HubSpot and marketing
    automation.

  • Experience with SEO, GEO/AEO, content marketing,
    LinkedIn, paid search, and email campaigns.

  • Strong writing, analytical, and campaign
    management skills.

  • Experience marketing to higher education
    decision-makers is highly preferred.

Why ElevenX Capital?

Work across a growing portfolio of AI and technology
businesses, take ownership of high-impact growth initiatives, and collaborate
directly with portfolio and leadership teams.



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