Marketing Manager

ABOUT MAPLE Maple Store began with one vision: delivering an exceptional Apple experience to Indian consumers. Today, we are a premium technology destination online at maplestore.in, having expanded into certified pre-owned electronics. Beyond our direct channels, Maple acts as a trusted B2B trade-in and device buyback engine. We have partnered with large Apple Premium Resellers (APRs) and multi-brand consumer electronics outlets to power their customer exchange and trade-in programs. By underwriting competitive buyback values, managing grading, and absorbing used inventory, Maple enables partner stores to close new device sales faster while feeding our supply chain. THE ROLE You will plan, activate, and manage trade-in and buyback marketing programs for our partners. Working at the intersection of B2B partner management and retail trade marketing, your goal is to make trade-in the  01 Trade-in & APR marketing Plan and run programmes with APR partners to promote trade-in offers. Secure campaign briefs, approvals, and partner guidelines, and keep co-branded work within approved requirements. 02 Campaign planning & execution Run performance-led digital campaigns and targeted offline initiatives that drive verified footfall and trade-in conversions to partner stores. Own requirements, timelines, and communication plans. 03 Creative & POS coordination Work with agencies and internal teams on creatives, instore POS materials, and digital assets. Deliver on time, close revisions, and ensure full compliance with partner and brand guidelines. 04 Store coordination Brief partner store managers and counter teams on live exchange offers, valuation criteria, and execution guidelines. Follow up until every campaign is live onground, resolving operational bottlenecks quickly. 05 Performance & reporting Track partner-wise buyback intake, digital campaign metrics, and footfall conversions. Prepare regular campaign reports and MIS, flagging performance gaps early. 06 Process & compliance Follow brand, APR, and statutory buyback guidelines. Document approvals and execution while keeping customer pricing, grading criteria, and promotional messaging clear and accurate. primary upgrade driver at partner counters - maximizing the volume of pre-owned devices bought back through partner doors. WHO YOU ARE ■ Graduate in Marketing, Business Administration, or a related field. ■ 1–3 years in marketing, trade marketing, channel marketing, or a related role. ■ Working knowledge of performance and digital marketing (paid social, local search, lead funnels) alongside retail activations. ■ Strong coordination, communication, and follow-up skills. ■ Sharp attention to detail, capable of managing multiple partner campaigns simultaneously. ■ Comfortable collaborating with internal teams, creative agencies, APR partners, and store sales teams. ADVANTAGE: Experience coordinating campaigns with retail brands, consumer electronics channels, or device trade-in platforms. YOUR TOOLKIT Trade-in & trade marketing APR / channel partner coordination Campaign planning & execution Performance & digital marketing Creative & POS coordination Store & on-ground coordination Performance tracking MIS & reporting Stakeholder management Communication & follow-up Attention to detail Process & compliance WHAT SUCCESS LOOKS LIKE 1 Trade-in campaigns launch on time across digital channels and partner store counters, exactly as approved. 2 APR partners, agencies, internal logistics, and retail store teams execute in sync. 3 Qualified store footfall and customer trade-in volumes steadily increase across partner locations. 4 Campaign performance reports, buyback MIS, and partner reconciliations are accurate and timely. 5 Brand, partner, and data compliance standards are strictly upheld, with on-ground issues resolved rapidly. WHAT YOU WILL BE MARKETING 100% certified data wiping BEST price on every device INSTANT fair-value trade-in valuation NATIONAL partner presence — our stores & partner counters