Marketing Manager

Job Title: Marketing ManagerJob Location – Andheri West, Mumbai2nd and 4th Saturday offCompany Overview: THE LAST STRING is a startup firm specializing in innovative funeral services. We provide personalized and compassionate end-of-life solutions, blending traditional practices with modern technology to create meaningful experiences for families and their loved ones.Job Summary: As the Marketing Manager at THE LAST STRING, you will be responsible for developing and executing strategic marketing initiatives to promote our funeral services and establish our brand presence in the market. You will lead our marketing efforts to reach and engage target audiences, ultimately driving business growth and customer acquisition.Key Responsibilities:Develop Marketing Strategy:Create a comprehensive marketing plan aligned with company objectives, targeting specific customer segments.Identify key growth opportunities and execute strategies to increase brand awareness and market share.Brand Management:Develop and maintain the brand identity of THE LAST STRING.Ensure consistency in messaging and brand image across all marketing channels and communications.Digital Marketing:Oversee digital marketing campaigns across various platforms such as social media, search engines, and email.Optimize online presence and visibility to attract potential customers and generate leads.Traditional Marketing:Explore and execute traditional marketing tactics including print advertising, direct mail, and event sponsorships.Collaborate with creative teams to develop compelling marketing materials.Market Research and Analysis:Conduct market research to understand customer needs, market trends, and competitive landscape.Use data insights to refine marketing strategies and improve campaign performance.Public Relations and Communication:Manage public relations activities to enhance brand reputation and visibility.Cultivate relationships with media outlets, influencers, and industry partners.Budget Management:Develop and manage marketing budgets effectively.Monitor spending and allocate resources to maximize ROI.Requirements:Strong understanding of digital marketing strategies and tools.Creative thinker with a strategic mindset and ability to execute plans effectively.Excellent communication and interpersonal skills.Analytical mindset with proficiency in data analysis tools.Why Join Us: THE LAST STRING offers a unique opportunity to make a meaningful impact in an emerging industry. Join our passionate team and contribute to redefining end-of-life experiences with innovation and empathy.If you are a results-driven marketer with a passion for creativity and entrepreneurship, we invite you to apply and be part of our journey at THE LAST STRING.To apply, please send your resume at [email protected]. We look forward to hearing from you!