Marketing Manager

About Verticurl

Verticurl (a WPP Company) is currently evaluating top candidates for a Marketing Manager role to be a critical member of our growing team. High caliber professionals from around the world are joining our team for the opportunity:

· To join a very fast growing global organization that specializes in Consulting, Marketing Technology (MarTech), and Customer Experience (CX) Technologies

· To work with talented and multi-cultural colleagues, diverse clients, and agency partners from around the world

· To be constantly exposed to learning new and emerging digital MarTech

If you live and breathe marketing, we want to talk to you. We are looking for a Marketing Manager to develop, implement, track and optimize our marketing campaigns across all channels.

What do we need in a Marketing Manager?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with our global marketing lead in the US, partner managers here in Singapore, as well as our technology partner and WPP agency marketing teams to drive leads and help our team achieve our sales targets.

Responsibilities

● Work with the partner sales team and partner marketers to plan and execute digital and in-person events

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

● Brainstorm new and creative growth strategies

● Plan, execute, and measure experiments and conversion tests

● Collaborate with internal teams to create landing pages and optimize user experience

● Collaborate with agencies and other vendor partners

Requirements

● Degree in marketing or a related field

● Proven working experience in digital marketing

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimizing landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics)

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement