Marketing Manager

The Marketing Manager will be responsible for developing and executing integrated marketing campaigns that elevate our brand, engage consumers, and drive sales. This role requires a strategic thinker with a deep understanding of both traditional and digital marketing channels, a keen eye for creative excellence, and a passion for the beauty industry.

Key Responsibilities:

• Develop unique brand identities, messaging, and visual aesthetics to stand out in the crowded beauty market.
  

• Ensure consistency across all brand communications.
  

• Generate excitement and anticipation around new product launches with captivating campaigns.
  

• Utilize visual content like videos, tutorials, and influencer collaborations to showcase products.
  

• Craft compelling narratives around the brand's mission, values, and product ingredients.
  

• Foster emotional connections with consumers.
  

• Leverage social media platforms to engage with consumers, build community, and encourage user generated content.
  

• Implement hashtags, challenges, and interactive campaigns to build brand loyalty and encourage word of mouth marketing.
  

• Collaborate with influencers and content creators to reach wider audiences.
  

• Identify influencers whose style and audience align with the brand ethos to authentically promote products.
  

• Oversee the creation of high quality visual content, including photoshoots, videos, and graphics.
  

• Ensure all visual assets are cohesive, on brand, and visually appealing.
  

• Stay attuned to emerging trends in the beauty industry, from skincare ingredients to makeup techniques.
  

• Identify and capitalize on trends to position the brand as innovative and relevant.
  

• Collaborate with respective teams to strategize creative campaigns for product launches, seasonal promotions, and brand awareness initiatives.
  

• Ideate, storyboard, and execute visuals for advertisements, social media content, and other marketing materials.
  

• Oversee the creation of visual content for various marketing channels such as social media, website, and print collateral.
  

• Ensure content quality and alignment with brand standards.
  

• Stay abreast of industry trends, social platform updates, consumer preferences, and competitor activities.
  

• Inform creative decisions to ensure the brand remains competitive in the market.
  

• Work closely with cross-functional teams including marketing, product development, sales, and e-commerce.
  

• Ensure creative assets align with overall brand strategies and objectives.
  

• Manage the creative budget effectively, ensuring resources are allocated efficiently.
  

• Maintain quality standards while supporting various initiatives.
  

• Oversee the development and maintenance of the brand's website.
  

• Ensure the website is user-friendly, visually appealing, and optimized for search engines.
  

• Develop and execute social media strategies to increase brand awareness and engagement.
  

• Monitor and analyze social media metrics to refine and improve performance.
  

• Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and online advertising.
  

• Analyze campaign performance and adjust strategies as needed to achieve marketing goals.
  

• Identify and collaborate with influencers to promote the brand and its products.
  

• Develop and manage influencer marketing campaigns to maximize reach and engagement.
  

Requirements

•  Bachelor's degree in Marketing, Business, or a related field.
  

•  5+ years of experience in marketing, with a focus on 360-degree marketing and digital marketing.
  

•  Proven track record of developing and executing successful marketing campaigns.
  

•  Strong understanding of traditional and digital marketing channels.
  

•  Excellent storytelling and creative skills.
  

•  Experience in the beauty industry is highly desirable.
  

•  Strong analytical skills and the ability to make data driven decisions.
  

•  Excellent communication and collaboration skills.
  

•  Proficiency in marketing tools and software.