Job Description- Marketing Manager
Position: Marketing Manager
Grade – G9B
Experience: 10- 12 yrs.
Job Location: Sun House, Mumbai
Education: B.Pharm, MBA (Marketing)
Responsibility: Cardio therapy for Emerging Markets and geographical responsibility for part of India Subcontinent/ Emerging Asia
Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy. Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation. Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity. Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective. Quarterly review meetings with business head thereby getting detailed business insights across various countries in emerging markets Cross functional collaboration (sales/purchase/medical/market research) Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies. Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights. Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders Identifying new products in segments of interest and ensuring successful new launches and portfolio management Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders 
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