Marketing Manager

Introduction

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami.

For more information and career opportunities you may visit

Position: Marketing Manager(Growth Strategy), Acquisitions Team

Location: Bengaluru/Mumbai

Role Overview:

As a Marketing Manager (Growth Strategy), you will be responsible for developing and executing marketing strategies to drive growth in the conversion funnel of RummyCircle app across different regions of India. This role involves a deep understanding of the marketing funnel metrics, identifying customer pain points and a zeal towards finding creative solutions to improve customer journey.

Responsibilities:

• Monitor and analyze funnel metrics including Clicks to Install, Install to Lead and Lead to Conversion for the various regions and acquisition channels.
• Own regional funnel metric targets and develop strategies to optimize funnel performance and increase LTV.
• Gather customer feedback through surveys,
• interviews and market research to inform product improvements and marketing strategies.
• Define messaging and offers tailored to specific audiences and segments that addresses the growth needs of the
• different regions.
• Track campaign performance and ROI, and optimize strategies based on data-driven insights.
• Conduct A/B testing and experimentation to optimize the different campaign elements such as messaging, creative assets, and offer constructs.
• Work closely with product managers to drive product roadmap, feature priorities and go-to market strategies for new releases.
• Undertake initiatives to increase conversions organically and through referrals.
• Work closely with brand and design teams to build content that capture the unique regional sentiments & maximize customer engagement.

Qualifications:

• Strong analytical skills with the ability to interpret market data and customer insights.
• Ability to collaborate effectively with cross-functional teams.
• 3-5 years experience in developing marketing strategies and executing marketing campaigns.
• MBA from a Tier-1 or Tier-2 college is preferred.
• Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools like tableau, SQL is preferred.