Marketing Manager- D2C

Key Responsibilities:

• Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to drive brand awareness, engagement, and sales growth. Utilize a mix of digital, email, whatsapp and content marketing.
• Campaign Management: Plan, coordinate, and execute marketing campaigns from concept to completion. Monitor and analyze campaign performance on Meta and Google , making data-driven decisions to optimize results.
• Customer Acquisition and Retention: Develop strategies to attract new customers while retaining and nurturing existing customers. Utilize CRM tools to manage customer relationships and loyalty programs.
• Market Research: Conduct market research to identify trends, competitor activities, and customer preferences. Use insights to inform marketing strategies and product development.
• Digital Marketing: Manage and optimize digital marketing efforts, including SEO , social media advertising, and email marketing. Analyze performance metrics to continually improve ROI.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
• Reporting and Analysis: Track and report on key performance indicators (KPIs) and performance marketing metrics. Provide regular updates to senior management on campaign performance and ROI.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing, with at least 3 years in a D2C environment. Experience in the beauty or fragrance industry is highly desirable.
• Meta and Google Performance marketing execution and analysis. Please do not apply if you’re not familiar with this.