Marketing Manager - Fragrances

Job Description: Manager Marketing - Fragrances

Experience : 5 Yrs +

Job Location : Mumbai

Industry Preference : Fragrance Houses, Specialty Chemical Companies, Marketing & Research Agencies working for FMCG Clients

White Space Analysis & Opportunity Identification:

• Conduct comprehensive white space analysis to uncover actionable insights, driving the creation of unique business opportunities with compelling customer value propositions.

Client Engagement & Events:

• Design and deliver impactful, inspirational presentations tailored for clients. Organize workshops and events that inspire and translate into significant brand implications and business opportunities for customers.

Customized Value Propositions:

• Innovate and generate new business opportunities by crafting unique value propositions for IFF product offerings, specifically targeted to align with the needs of individual customers, brands, and regions.

Marketing Strategy & Execution:

• Develop and implement a robust marketing strategy for Fine Fragrance categories, ensuring alignment with both account-specific and regional commercial strategies.

Collaboration & Storytelling:

• Foster collaboration with internal creative teams to build compelling fragrance narratives and concepts, grounded in consumer insights and data.

Consumer Trends & Market Intelligence:

• Attain a deep understanding of regional consumer trends and future needs. Conduct gap analysis and stay abreast of competitor activities and market intelligence.

Innovation & Inspiration:

• Identify and communicate emerging themes and trends in fragrance creation, pinpointing new opportunities for inspiration and market growth.