Marketing Manager-D2c Project

Job Description: Marketing Manager D2C eCommerce ProjectPosition: Marketing ManagerCompany: Deep AyurvedaLocation: Mohali / ChandigarhEmployment Type: Full-timeAbout Deep AyurvedaDeep Ayurveda is a renowned Ayurvedic institution dedicated to providing high-quality, authentic Ayurvedic products and solutions. Our mission is to promote health and well-being through traditional Ayurvedic wisdom combined with modern scientific research.Job OverviewWe are seeking a dynamic and experienced Marketing Manager to lead our Direct-to-Consumer (D2C) eCommerce project. The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive online sales, enhance brand awareness, and ensure customer satisfaction.Key ResponsibilitiesStrategic Planning: Develop and implement marketing strategies to achieve business goals and objectives for the D2C eCommerce project.Digital Marketing: Oversee all digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing.Campaign Management: Plan, execute, and optimize marketing campaigns across various channels to drive traffic, engagement, and conversions.Brand Management: Enhance brand presence and reputation by ensuring consistent messaging and creative across all marketing channels.Market Research: Conduct market analysis to identify trends, opportunities, and competitive landscape to inform marketing strategies.Customer Acquisition & Retention: Develop strategies for customer acquisition, retention, and loyalty programs to maximize customer lifetime value.Performance Analysis: Monitor, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and adjust strategies as needed.Collaboration: Work closely with the sales, product development, and customer service teams to ensure alignment and support for marketing initiatives.Budget Management: Manage marketing budgets, allocate resources effectively, and ensure a positive return on investment (ROI).QualificationsEducation: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.Experience: Minimum of 5 years of experience in marketing, with a focus on eCommerce and D2C marketing. Experience in the health and wellness industry is a plus.Skills:Proven track record of developing and executing successful marketing strategies.Strong understanding of digital marketing channels and tools.Excellent analytical skills with the ability to interpret data and make data-driven decisions.Creative thinking and problem-solving abilities.Strong project management and organizational skills.Excellent written and verbal communication skills.Personal AttributesPassionate: A deep interest in health, wellness, and Ayurvedic products.Innovative: Ability to think creatively and implement innovative marketing solutions.Results-Oriented: Focused on achieving measurable results and driving growth.Collaborative: Team player with excellent interpersonal skills.Adaptable: Ability to thrive in a fast-paced and dynamic environment.BenefitsCompetitive salary and performance-based incentives.Health and wellness benefits.Opportunities for professional growth and development.Flexible working environment.How to ApplyInterested candidates are invited to submit their resume along with a cover letter detailing their experience and qualifications to [email protected]