Marketing Mix Modeling (MMM) Specialist

This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Bengaluru

JobType: full-time

Key Responsibilities:

• Develop and implement both short-term and long-term Marketing Mix Models (MMM) to assess and optimize marketing performance.
• Generate actionable insights from MMM analyses to inform strategic and tactical decision-making.
• Collaborate with stakeholders to align models with business objectives and key performance indicators (KPIs).
• Utilize advanced statistical techniques to interpret the impact of various marketing activities.
• Apply optimization methods to support media mix and budget allocation strategies.
• Communicate complex modeling results in a clear and concise manner to both technical and non-technical stakeholders.

Required Experience & Skills:

• 5–8 years of hands-on experience in Marketing Mix Modeling with a strong track record of delivering business impact.
• Proficiency in Python for data processing, statistical modeling, and visualization.
• Strong understanding of statistical modeling techniques and diagnostics.
• Experience with media planning, campaign analytics, and business KPIs.
• Familiarity with AI/ML concepts as applied to marketing analytics is a plus.
• Strong analytical and problem-solving skills with excellent verbal and written communication.