Marketing Operations Executive

About Anchanto:

We are a Global B2B cloud company that enables enterprises and partners to grow and manage their end-to-end Commerce and Logistics operations through its world class Cloud and AI products and services. With more than 7,000 customers, leading global brands, large retailers, and postal operators leverage Anchanto to process more than a billion dollars of revenue each year.

Our powerful, scalable products deliver rapid innovation integrated to over 135 different commerce and carrier platforms across the world. Our offices are spread across Singapore, Kuala Lumpur (Malaysia), Jakarta (Indonesia), Manila (Philippines), Sydney (Australia), Bangkok (Thailand), Seoul (South Korea), Pune (India). Our diverse and multicultural fabric is woven in a way that each Anchanter gets complete freedom and opportunity to realize & explore his/her full potential.

We pride ourselves in building awesome & powerful products that have the potential to change the way businesses perceive eCommerce management. We believe in delivering anchanting experiences and aim to become the #1 customer-centric company in our domain.

Position Overview:

This role is integral to driving strategic event and marketing initiatives that align with our company’s goals. It requires a dynamic, process-driven professional with a proven track record in project management and event operations. The ideal candidate is a detail-oriented project manager that supports the execution of our events globally, the implementation of our Ops initiatives and governance of our CRM.

Key Responsibilities:

Event Operations:

• Plan, coordinate, and execute end-to-end operations for both physical and virtual events, ensuring seamless delivery and exceptional outcomes.


• Manage booth setups, branded merchandise distribution, and post-event analysis to measure success and identify areas for improvement.

Marketing Campaign Support:

• Collaborate with cross-functional teams to drive the execution of integrated marketing campaigns


• Streamline workflows across marketing tools such as CRM, CMS, and other platforms to ensure operational efficiency and campaign effectiveness.


• Provide support for paid media campaigns, including performance tracking and optimization.

Operational Streamlining:

• Identify process inefficiencies and implement solutions to enhance event and marketing operations.


• Draft frameworks for content and performance marketing operations to set SOPs for better coordination


• Build and maintain knowledge banks to empower Marketing and Sales teams with accessible resources and insights.


• Utilize the content repository and campaign assets to maximize the impact of events and marketing efforts

Qualifications:

Education: Bachelor's/Master’s degree in Marketing, Business Administration, Event Management, or a related field.

Experience: Around 2-3 years hands-on experience in event planning & operations, marketing operations, or project management roles.

Skills:

• Strong project management skills with the ability to manage multiple projects and stakeholders.


• Proficiency in marketing tools like CRM, CMS, email automation, and analytics platforms.


• Excellent communication and interpersonal skills, with a knack for stakeholder collaboration.


• Knowledge of digital marketing and campaign optimization is an advantage.

Attributes:

• Highly organized with exceptional attention to detail.


• Proactive problem-solver who thrives in fast-paced environments.


• Strong leadership qualities with the ability to manage vendors and guide teams.


• Adaptable and results-driven, with a commitment to delivering excellence