Marketing Operations Manager

Campaigns

•     Plan and execute B2B
marketing campaigns across email, LinkedIn, and digital channels, targeting
both existing accounts and prospective clients

•     Develop and manage outreach
sequences for new-logo prospecting and re-engagement of lapsed contacts

•     Build and maintain
account-based marketing (ABM) campaigns targeted at specific stakeholder
functions within priority accounts

•     Monitor campaign
performance metrics, draw insights, and recommend adjustments to improve
results

Social Media & Content

•     Manage the company LinkedIn
page - content planning, post scheduling, carousel production, and performance
reporting

•     Coordinate with internal
teams to develop blog posts, case studies, capability materials, and thought
leadership content

•     Maintain a structured
content calendar and ensure consistent publishing cadence across all channels

•     Produce campaign graphics
and social assets liaising with the design resource

CRM & Pipeline Support

•     Maintain CRM data hygiene -
contact records, pipeline stages, and activity logging

•     Build and manage target
contact lists for outreach campaigns, using prospecting tools and LinkedIn

•     Track engagement signals
across campaigns and provide Account Leads with regular reports on active
prospects

Events & Industry Presence

•     Support in the planning for
focused events.

•     Manage pre-event and
post-event marketing activities, including promotional content and follow-up
campaigns

•     Support the coordination of
webinars, partner blog contributions, and other visibility-building activities

Analytics & Reporting

•     Track and report on
marketing KPIs - campaign performance, content output, social growth, and
pipeline contribution and report to senior leadership

•     Research on current
accounts and target accounts and share updates with team to align on content
for reach outs.