Marketing Operations Specialist (Hubspot)

Role:

• Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, channel and sales-led for new acquisition and customer growth).
• Provide analytics reports and dashboards in HubSpot and 3rd party BI tools
• Orchestrate campaigns in HubSpot, including the set-up and back-end workflows needed to launch and measure marketing activities effectively.
• Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
• Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.
• Establish, maintain, and improve scalable processes across systems that ensure best practices for the marketing team to perform optimally in respective roles.
• Hubspot automation
• Database/contact management via HubSpot
• Customer life cycle management 
• Sales process management

Requirements

What you need:

• 5+ years of marketing, operations or analytics experience in a B2B technology or services environment.
• Deep understanding of HubSpot and how 3rd party integrations and APIs can help enable marketing automation.
• Proficiency in marketing methodologies, such as automation, account-based marketing, campaign management, and lead nurturing.
• Superior analytical and problem-solving skills. Comfort analysing and visualizing data in Excel, HubSpot, and BI tools.
• A deep understanding of the customer journey. Experience with data augmentation, lead routing, and lead scoring is a plus.
• Familiarity with a broad spectrum of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demandbase, and Google Analytics.
• Comprehensive knowledge of HubSpot, including its integration with third-party tools and APIs to facilitate marketing automation.