Marketing Programme Manager - Birmingham

Job DescriptionWe are recruiting for a Programme Manager on behalf of our client, who are an award winning, not-for-profit organisation based in Birmingham who provide support to unpaid Carers. This organisation offer an empowering and supportive work environment where they truly value their employees, as well as a 4 day working week.This is a new role within their Marketing team and would suit someone who has similar experience within a not-for-profit organisation. They offer hybrid working.Duties and experience required, include:Digital Marketing and Content Strategy:Proven track record in developing and executing online marketing strategies, including SEO, content marketing, and social media.Expertise in creating engaging, informative content tailored for Carers, such as blogs, guides, and email courses.·  Public Relations (PR) Experience:Strong PR skills to enhance Forward Carers' visibility and reputation.Experience in managing media relations, press releases, and public communications to positively influence public perception and support.·  Community Building and Engagement:Ability to foster and manage online communities and support networks, ensuring active engagement and participation.Skills in building and maintaining strong online communities and support networks.·  Partnership Development and Management:Experience working with local authorities, healthcare organisations, NHS providers, and charities to expand service reach and secure collaborations.·  Technology and Digital Health Solutions:Familiarity with AI-powered tools, chatbots, self-help platforms, and online health and wellness support systems to provide instant, personalised support.·  Data Analysis and Strategic Planning:Proficiency in using data and insights to improve services, measure impact, and reduce system demands.Capability to conduct thorough departmental reviews, identify inefficiencies, and implement cost-saving measures while maintaining high service standards.·  Hands-on Leadership and Operational Management:Ability to lead by example, contributing directly to projects while managing a team effectively.Experience in developing and managing online health and wellness support systems.·  Carers Voice Initiative:Strong advocacy skills to amplify the voices of Carers in all marketing and communications efforts.Experience in organising and promoting Carers’ feedback and stories to influence policy and improve services.