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This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Qualification Specialist based in India.
This role sits at the intersection of marketing and sales within the life sciences and diagnostics space, focusing on accelerating early-stage customer engagement. You will be responsible for qualifying incoming marketing leads and guiding prospects through the initial stages of the buying journey with clarity and precision. The role plays a key part in ensuring a healthy and efficient MQL-to-SQL pipeline, directly impacting revenue growth and customer acquisition. You will interact with global teams and diverse customers, supporting complex scientific solutions through structured digital-first communication. It is an environment driven by innovation, continuous improvement, and data-led decision making. You will also contribute to improving CRM data quality and identifying opportunities to optimize engagement workflows. Overall, this position is ideal for someone who enjoys structured customer interaction, analytical thinking, and contributing to meaningful scientific impact.
Accountabilities:
- Manage and maintain a healthy marketing-qualified leads (MQL) to sales-qualified leads (SQL) funnel, ensuring consistent progression through the early buying stages.
- Engage with prospects to qualify leads and provide relevant product and solution information that keeps them actively engaged.
- Maintain accurate and up-to-date CRM records while tracking customer interactions and pipeline movement.
- Support early-stage sales opportunities by responding to inquiries and guiding customers toward the appropriate next steps.
- Collaborate with global marketing and sales stakeholders to align messaging with ongoing campaigns and customer needs.
- Apply structured qualification frameworks and data-driven insights to improve conversion rates and funnel performance.
- Use digital tools and CRM platforms to monitor trends, identify opportunities, and recommend next-best actions.
Requirements:
- Bachelor’s degree, preferably in Life Sciences, Biotechnology, Biology, Chemistry, or a related scientific field.
- Experience working with CRM systems and marketing automation tools, with the ability to interpret data and identify patterns.
- Strong understanding of lead qualification processes and early-stage sales funnel progression.
- Excellent written communication skills, particularly for email-first and digital customer engagement.
- Ability to collaborate across time zones and work effectively in a global, distributed environment.
- Strong analytical mindset with attention to detail and problem-solving abilities.
- Adaptability and willingness to learn new tools, workflows, and AI-supported technologies (nice to have).
Benefits:
- Competitive compensation package aligned with experience and market standards.
- Flexible working arrangement with eligibility for remote work.
- Health and wellness programs designed to support overall wellbeing.
- Paid time off and additional leave benefits depending on location and policy.
- Opportunity to work in a global, innovation-driven environment in the life sciences sector.
- Access to continuous learning, development programs, and career growth opportunities.
- Exposure to advanced CRM systems, digital tools, and AI-enabled workflows.
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