Marketing Specialist

This role is for one of the Weekday's clients

Salary range: Rs 1500000 - Rs 2500000 (ie INR 15-25 LPA)

Min Experience: 3 years

Location: NCR, Gurugram

JobType: full-time

We are looking for a results-driven Marketing Specialist to lead B2C lead generation and digital growth initiatives across multiple online channels. This role requires hands-on campaign execution, performance optimization, and ownership of the end-to-end marketing funnel — from traffic acquisition to lead conversion.

The ideal candidate combines analytical thinking with creative execution and has direct experience managing paid campaigns, website performance, and brand positioning.

Key Responsibilities

• Drive B2C lead generation across digital channels.
• Plan, execute, and optimize paid campaigns on Google, Meta, LinkedIn, and YouTube.
• Own website performance, including landing page optimization and conversion rate improvements.
• Manage SEO initiatives including on-page optimization, content alignment, and basic technical SEO.
• Lead social media marketing strategy and audience engagement.
• Ensure consistent brand messaging and positioning across digital touchpoints.
• Track and analyze key performance metrics such as leads, CPL, conversion rates, and ROI.
• Continuously test and refine acquisition funnels including paid media, email marketing, retargeting, cold outreach, organic content, referrals, and partner-driven channels.

What We’re Looking For

• 3–5 years of experience in B2C digital or performance marketing.
• Proven hands-on experience running and optimizing campaigns directly (not limited to agency coordination).
• Strong working knowledge of Meta Ads Manager, Google Ads, and YouTube Ads.
• Solid understanding of full-funnel lead generation strategies.
• Analytical mindset with experience using dashboards, Excel/Google Sheets, and ad platform reporting tools.
• Ability to interpret data and convert insights into actionable growth strategies.

What Will Give You an Edge

• Experience balancing brand campaigns alongside performance marketing.
• Familiarity with marketing automation and CRM platforms such as HubSpot.
• Exposure to US-market audiences and global campaign targeting.
• Experience working in fast-paced, high-growth, or startup environments.

Key Skills

Lead Generation · Google Ads · Meta Ads · YouTube Ads · Email Marketing · Social Media Marketing · SEO · Strategic Brand Positioning · Conversion Optimization