Marketing Specialist

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.   

Within the Global Marketing Team, the Marketing Specialist is responsible for producing and coordinating marketing campaigns aimed at our clients, in close collaboration with experts and various internal teams. S/he will transform expert insights into impactful content and orchestrate multi-channel campaigns (emailing, social media content,  white papers, etc.) to support the firm’s brand visibility and business objectives. 

S/he will work with the broader marketing team (social media, editorial, creative, CRM, etc., including the team based in India covering CRM and creative expertise. S/he plays a key role in ensuring the timely, consistent, and high-quality delivery of marketing assets. 

Responsibilities include but are not limited to: 

• Creating and delivering high-quality marketing campaigns and digital advertising across channels such as our corporate website, social media platforms, email, and events 

• Ensuring efficient go-to-market execution with well-packaged, engaging, and impactful offers 

• Maintaining brand consistency across all marketing channels 

• Supporting the organization of local marketing events 

• Acting as a key point of contact for local teams in India to share communication guidelines, relay corporate information, and support on-site marketing, communications, and employer branding initiatives 

• Monitoring trends and proposing ideas to help achieve business objectives and increase brand awareness 

• Measuring, optimizing, and reporting on content and campaign performance through analytics 

• 3+ years of marketing or communications experience 

• Master’s degree in Communications, Advertising, Marketing, or a related field 

• Ideally, B2B marketing experience related to lead generation, campaign management, content strategy, or digital marketing 

• Knowledge of marketing campaign creation and management tools (e.g. HubSpot, Mailchimp, etc.) 

• Experience in project management, reporting, and dashboard creation (e.g., using tools like Google Data Studio, Power BI, etc.) 

• Strong interest in AI tools, with a desire to continuously explore this topic and integrate AI solutions and tools to optimize the efficiency and quality of deliverables and processes 

• Demonstrated creative problem-solving and analytical skills 

• Proactive, autonomous, and eager to learn and grow 

If you’re passionate about CRM systems and want to play a key role in the successful implementation and optimization of HubSpot at a global scale, we’d love to hear from you! 

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.