Marketing Specialist

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Experience: 1+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a proactive and creative Marketing Specialist to support marketing strategy, product positioning, content development, and go-to-market initiatives for AI-powered B2B technology solutions.

This role is ideal for someone who enjoys working across multiple areas of marketing, from market research and messaging to campaign execution and performance analysis. You will collaborate with Product, Sales, and Marketing teams to strengthen brand visibility, communicate product value, and support business growth in a fast-paced technology environment.

Key Responsibilities

• Support go-to-market (GTM) strategies for new products, features, and product launches.
• Create marketing content, including blogs, social media posts, email campaigns, case studies, and promotional materials.
• Conduct market research and competitor analysis to identify industry trends, customer needs, and growth opportunities.
• Collaborate with Product and Engineering teams to gather product insights and support product roadmap discussions.
• Assist in defining and refining product messaging, positioning, and value propositions.
• Work with Sales and Product teams to develop pitch decks, presentations, product briefs, and sales collateral.
• Support the planning and execution of marketing campaigns across digital channels.
• Assist in managing website content, SEO initiatives, and organic visibility.
• Track campaign performance and prepare basic marketing reports to identify insights and improvement opportunities.
• Contribute to brand-building, demand-generation, and growth marketing initiatives.
• Participate in brainstorming sessions to develop creative ideas for customer engagement and market outreach.
• Coordinate with cross-functional teams to ensure consistent messaging across marketing and sales touchpoints.
• Stay updated on emerging marketing trends, AI-powered tools, and evolving B2B technology marketing practices.

What Makes You a Great Fit

• 1–4 years of experience in marketing, product marketing, growth marketing, or a related field; relevant internship experience is also valuable.
• Strong interest in B2B SaaS, HR technology, AI-powered products, and emerging technologies.
• Basic understanding of marketing fundamentals, including branding, go-to-market strategy, customer funnels, and campaign execution.
• Good content writing, communication, and storytelling skills.
• Ability to research markets, analyse competitors, and identify relevant customer and industry insights.
• Familiarity with digital marketing channels, social media platforms, website content, and SEO fundamentals.
• Basic proficiency in tools such as Canva, Notion, Google Analytics, or similar marketing and productivity platforms.
• Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• A proactive, curious, and creative mindset with a willingness to learn and experiment.
• Ability to collaborate effectively with Product, Sales, and Marketing teams.
• Comfort working in a fast-paced startup environment with evolving priorities.
• Strong analytical thinking and an interest in using data to evaluate marketing performance and improve outcomes.