Marketing Specialist

About the job:

This is a full-time on-site role for a Marketing Specialist at Chryselys in Bengaluru. The ideal candidate will be responsible for various day-to-day tasks related to communication, market research, and integrated marketing activities. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You should have a strong marketing background with excellent communication skills and attention to detail. We are looking for a proactive professional, well-versed in the complexities of diverse markets and capable of thriving in a fast-evolving business environment.

Required Skills:

• Strategic Thinking : Ability to develop and implement effective marketing strategies aligned with business objectives
• Communication : Excellent verbal and written communication skills for crafting compelling messages and leading presentations
• Digital Marketing : Proficiency in digital marketing strategies, including SEO, SEM, content marketing, and social media
• Analytical Skills : Strong analytical skills to measure success, interpret data and make informed decisions to drive client-centric strategies
• Project Management : Ability to manage multiple projects simultaneously, ensuring timely and within-budget delivery
• Creativity : Innovative thinking to create engaging campaigns and solve marketing challenges
• Market Research : Expertise in conducting market research and competitive analysis
• Financial Acumen : Ability to manage marketing budgets and understand financial metrics
• Technology Savvy : Familiarity with marketing automation tools, graphic design software, video editing tools, and other relevant technologies
• Negotiation : Strong negotiation skills for dealing with vendors, partners, and stakeholders

Key Responsibilities:

• Strategy Development : Develop and implement comprehensive marketing strategies that drive growth and achieve business goals
• Campaign Management : Plan and execute marketing campaigns across various channels, ensuring consistency and effectiveness
• Brand Management : Maintain and enhance the company's brand image and reputation
• Market Analysis : Conduct market research to identify trends, opportunities, and competitive analysis
• Performance Tracking : Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed
• Budget Management : Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI
• Stakeholder Collaboration : Work closely with other departments, including sales and product teams to align marketing efforts with overall business objectives
• Content Development : Create high-quality marketing content, including website updates, social media posts, newsletters, and other promotional materials
• Event Planning : Plan and execute events, webinars, and conferences to promote the company's products and services
• PR & Crisis Management : Handle public relations and manage communication during crises to protect the company's image
• Reporting : Prepare and present regular reports on marketing activities and outcomes to senior management

Required Qualifications:

• Excellent communication and interpersonal skills
• Experience in market research and analyzing data
• Strong knowledge of marketing principles and practices
• Ability to work well in a team and collaborate effectively
• Strong problem-solving and analytical skills
• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• Atleast 4 years of experience in marketing, with a proven track record of developing and executing successful marketing strategies and campaigns. Experience in pharma or healthcare will be a plus
• Commitment to continuous learning and staying updated with the latest marketing trends and technologies.

About the company:

Chryselys is a rapidly growing leader in the pharmaceutical and data analytics and consulting sector, known for driving high-impact transformations through the innovative use of data, analytics, data science, and Generative AI (GenAI). Established with a vision to empower healthcare organizations with actionable insights, Chryselys is at the forefront of providing comprehensive solutions that enhance decision-making, streamline operations, and ultimately improve patient outcomes.

At Chryselys, we aren’t just about transactions; we’re about transformations. Our commitment to being the preferred partner for healthcare and life sciences clients is unwavering. As we navigate the complexities of pharma landscape, we do so with integrity, excellence, and an unwavering dedication to your success.