Marketing Strategist

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 800000 (ie INR 7 - 8 LPA)

Min Experience: 4 years

Location: Pune

JobType: full-time

We are seeking a strategic and performance-driven Marketing Strategist to lead integrated marketing initiatives across digital and offline channels. This role requires a strong storyteller with leadership capabilities and hands-on execution expertise who can translate business objectives into measurable marketing outcomes.

You will oversee end-to-end marketing strategy, content direction, paid campaigns, community engagement, influencer partnerships, analytics, and cross-functional coordination to drive sustainable growth and brand impact.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute integrated marketing strategies aligned with business goals
• Conduct market research and competitor analysis to inform strategic direction
• Translate organizational objectives into actionable marketing roadmaps
• Ensure consistent brand positioning across all campaigns and channels

2. Team Leadership & Collaboration

• Lead, mentor, and scale the marketing team
• Provide strategic direction to content, design, and execution teams
• Collaborate with senior leadership to ensure timely and high-quality campaign delivery
• Foster alignment across marketing and cross-functional stakeholders

3. Content & Brand Governance

• Review and approve content to ensure brand consistency and quality
• Define messaging frameworks, tone of voice, and storytelling strategy
• Maintain cohesive brand identity across digital and offline platforms

4. Social Media & Community Growth

• Oversee social media strategy and performance across platforms
• Supervise content calendars and engagement initiatives
• Identify and execute community-building and audience growth strategies
• Manage influencer partnerships and brand collaborations

5. Campaign Planning & Execution

• Plan and manage marketing campaigns, promotions, and activations
• Coordinate with creative, copy, and performance teams for execution
• Ensure campaigns align with overall brand and growth objectives

6. Paid Advertising & Performance Marketing

• Develop and supervise paid media strategies across social platforms
• Manage budgets, targeting strategies, and campaign optimization
• Monitor performance metrics and implement data-driven improvements

7. Analytics & Reporting

• Analyze campaign performance using marketing analytics tools
• Generate insights and present strategic recommendations to stakeholders
• Continuously refine marketing strategies based on measurable outcomes

8. Public Relations & Brand Partnerships

• Identify PR opportunities and strategic brand collaborations
• Oversee partnerships across digital and offline channels
• Strengthen brand visibility through alliances and outreach initiatives

Required Qualifications

• 4–5 years of marketing experience with hands-on expertise in social media and offline campaigns
• Prior experience in an advertising or branding agency preferred
• Bachelor’s degree in Marketing, Communications, or a related field

Core Skills & Technical Expertise

• Marketing Strategy & Planning
• Team Leadership & Cross-Functional Collaboration
• Social Media Marketing Strategy
• Meta (Facebook) Business Suite & Facebook Ads Manager
• Google Analytics (Basic Proficiency)
• Google Ads (Basic Proficiency)
• Content Strategy & Copywriting
• Campaign Planning & Execution
• Influencer & Performance Marketing
• Canva
• Iconosquare
• Asana
• Data Analysis & Reporting
• Strong Communication & Interpersonal Skills

Additional Advantage: Photography and video editing skills