Marketing Strategy Consultant

About Thoucentric

Thoucentric is a niche consulting firm driving
transformation across digital, supply chain, analytics, and commercial
functions for Fortune 500 clients. We combine strategy with execution,
delivering value through data-driven insights, scalable solutions, and
cross-functional leadership.

Role Summary

We are looking to onboard a Marketing Strategy
Consultant for a strategic client engagement focused on accelerating top-line
and bottom-line business growth. This role will require close collaboration
with category teams, sales, and agency partners to deliver strategic marketing
roadmaps, innovation toolkits, and go-to-market models for key brand
initiatives.

Key
Responsibilities

• Develop and
  execute the access strategy roadmap for key brands in the India market.
  
• Build
  validated launch toolkits through consumer, expert, and shopper insights.
  
• Drive
  post-launch success through KPI tracking and innovation value realization.
  
• Strategize for
  category leadership across Digital, E-commerce, and Modern Trade.
  
• Build a
  KPI-driven model to improve product trials and consumer conversion.
  
• Lead
  initiatives in digital influencer marketing and brand innovation
  connection.
  
• Segment
  markets effectively and derive consumer personas to tailor strategies.
  
• Craft
  communication strategies aligned with brand growth objectives.
  
• Conceptualize
  and optimize consumer promotion strategies.
  
• Demonstrate
  strong business acumen in aligning foresight with commercial execution.
  
• Implement best
  practices in market analysis, planning, and execution.
  

Requirements

Required
Qualifications

• MBA or
  equivalent degree with a focus in Strategy, Marketing, or Business.
  
• 5+ years of
  experience in strategic planning, marketing, or category management.
  
• At least 2-3
  years in a marketing or brand role handling end-to-end strategy design and
  implementation.
  
• Strong
  understanding of multi-channel marketing including Digital and E-commerce.
  
• Prior
  consulting and insights experience is preferred.
  
• Background in
  consumer goods or health categories is an advantage.
  
• Strong
  stakeholder management and ability to drive cross-functional
  collaboration.
  

Benefits

Benefits

What a BI Consultant role at Thoucentric will offer you?

• Opportunity to define your career path and not as enforced by a manager
  
• A great consulting environment with a chance to work with Fortune 500 companies and startups alike.
  
• A dynamic but relaxed and supportive working environment that encourages personal development.
  
• Be part of One Extended Family. We bond beyond work - sports, get-togethers, common interests etc.
  
• Work in a very enriching environment with Open Culture, Flat Organization and Excellent Peer Group.
  
• Be part of the exciting Growth Story of Thoucentric!