MarTech Solution Architect

MarTech Solution Architect (Technical Lead)

Role Summary

We are looking for a solution -oriented MarTech Solution Architect / Technical Lead who combines strong technical execution with end -to -end solution ownership. This role will lead CRM, MarTech, automation, and integration projects—from requirement discovery and system design to development, deployment, and post -go -live optimization.

The ideal candidate is hands -on across the MarTech ecosystem, marketing automation, backend middleware, AI chatbots, RPA, analytics, and enterprise integrations, while confidently managing stakeholders, scope, timelines, and delivery quality.

Key Responsibilities

1. Requirement Gathering & Discovery

• Lead stakeholder discussions to identify business goals, pain points, and automation opportunities
  

• Translate ambiguous requirements into clear technical scope and execution plans
  

• Conduct discovery workshops for CRM, automation journeys, data flow, and integrations
  

• Create solution documentation including architecture plans, workflows, journey maps, and field mappings
  

2. Solutioning & Technical Architecture

• Design scalable, enterprise -grade MarTech and CRM solutions
  

• Define architecture for real -time and scheduled data sync, webhooks, and middleware layers
  

• Ensure system reliability, security, logging, and failure handling
  

• Make informed trade -offs between low -code tools and custom development
  

3. CRM Implementation Leadership

• Lead end -to -end CRM implementations across Zoho, Salesforce, or HubSpot ecosystems
  

• Own CRM architecture including custom modules, workflows, pipelines, and access controls
  

• Implement automation, validation rules, routing, SLAs, and governance frameworks
  

• Build CRM systems that drive adoption, visibility, and operational efficiency
  

4. MarTech & Automation Execution

• Lead omnichannel marketing automation and lifecycle journey implementation
  

• Own segmentation, trigger -based flows, lead nurturing, and re -engagement strategies
  

• Execute journeys across WhatsApp, web experiences, email, and campaign platforms
  

5. CDP -Style Lifecycle Activation

• Design event ingestion, tracking, and identity mapping strategies
  

• Build behavioral and transactional segments for activation
  

• Execute campaigns aligned to KPIs such as conversion, engagement, and attribution
  

6. Backend Development & Integrations

• Design and develop scalable backend systems using Node.js, Express.js, REST APIs
  

• Work with SQL, MongoDB, Redis for data storage and processing
  

• Build middleware integrations for CRMs, WhatsApp platforms, Shopify, and analytics tools
  

• Ensure secure APIs, real -time syncs, retries, and logging mechanisms
  

7. AI Chatbots & Conversational Automation

• Lead development of AI -powered chatbots for WhatsApp and web
  

• Integrate bots with CRM for automated lead qualification, routing, and escalation
  

• Improve speed -to -lead and customer engagement through automation
  

8. RPA & High -Volume Automation

• Design automation pipelines to reduce manual work and bypass platform limitations
  

9. Analytics & Reporting

• Build dashboards using Zoho Analytics, Google Analytics, and custom databases
  

• Track funnel performance, journey metrics, attribution, and team productivity
  

10. Delivery Ownership

• Own end -to -end delivery including estimation, execution, QA, UAT, and go -live
  

• Manage stakeholder expectations, timelines, and rollout plans
  

• Ensure clean documentation, handover, and post -deployment monitoring
  

Core Skills Required

Technical

• Node.js, Express.js, REST APIs
  

• JavaScript
  

• SQL, MongoDB, Redis
  

• Backend and middleware architecture
  

CRM & MarTech

• Zoho CRM, Zoho Creator, Zoho Flow, Zoho Desk, Zoho SalesIQ, Zoho Campaigns, Zoho Analytics
  

• Salesforce Marketing Cloud / WebEngage / MoEngage
  

• Marketing automation and lead lifecycle management
  

Integrations

• WhatsApp platforms (Gupshup, Karix)
  

• Google Analytics
  

• Facebook & Google Ads conversion tracking
  

• Website and e -commerce integrations
  

Soft Skills

• Strong consulting and requirement -gathering abilities
  

• Solution -oriented mindset with ownership
  

• Cross -functional leadership and collaboration
  

• Strong execution and delivery focus
  

Ideal Candidate Profile

• 4+ years of experience delivering CRM and MarTech implementations end -to -end
  

• Ability to bridge business requirements and technical execution
  

• Proven expertise in automation, integrations, and customer engagement at scale
  

• Comfortable owning both solution design and hands -on development