Media & Marketing Analyst

Media and Marketing Analyst

JD - Media and Marketing Analyst

This is a full-time position with D Square Consulting Services Pvt Ltd

Required Experience - 4-6 years

Location - Bangalore

The candidate who can join within 30 days

Work from office

Must-Have skills:

- 4-6 years of experience in BME tracking and analysis, with a proven track record of delivering results or related field.

- Hands-on experience in Media ROI, Cumulative reach, Media spend performance, BPI (best practice index - google. Facebook, Instagram), TDP (total distribution points)

- Strong project management skills

- Excellent analytical and problem-solving skills.

- Ability to negotiate and resolve conflicts.

- Bachelor's/Master's degree in a related field, or equivalent experience.

Good to have:

- Strong analytical skills, with the ability to interpret complex data and draw meaningful insights.

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

- Demonstrated ability to think creatively and develop innovative solutions to complex problems.

- Experience working with cross-functional teams.

Key Responsibilities:

- Develop and maintain a comprehensive BME tracking and analysis system to ensure accurate and timely reporting of working/non-working media and key metrics.

- Develop and maintain Mental Availability and Brand Tracking & Analysis frameworks

- Conduct in-depth analysis of BME data to identify trends, patterns, and insights that can inform strategic decision-making.

- Collaborate with cross-functional teams to develop and implement initiatives that improve BME performance and drive business growth.

- Manage project timelines and budgets to ensure the successful execution of initiatives

- Provide regular updates and reports on Mental availability & BME performance to senior leadership, highlighting key successes and areas for improvement.

- Stay up-to-date with industry trends and best practices in BME tracking and analysis, and make recommendations for continuous improvement.

- Develop and execute analysis strategies to drive growth and inform business decisions.

- Provide general statistical advice and assistance to market research executives and analyze and interpret market research data using statistical techniques.

- Present research findings and strategic recommendations to marketing management.

- Directly manage outside market research suppliers to implement research.

- Collaborate with cross-functional teams to balance competing vendor, company, consumer, internal customer, and team needs.