Media Planner

Job Overview: Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he/she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.

Responsibilities and Duties:

1. Collect, Store, and Route user data  via all channels
2. Setting up business analytics events via Mixpanel (Segment) and similar tools
3. Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
4. Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.  
5. Reporting the results back to the relevant members of the business  
6. Identifying patterns and trends in data sets  
7. Working alongside teams to establish business needs