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Meta Ads Specialist and Social Media & Content Manager

Job Description - Meta Ads Specialist and Social Media & Content Manager

About the Role:


We are seeking a Meta Ads Specialist and Social Media & Content Manager to oversee our paid advertising and creative presence. This is a full-time, on-site position based at our flagship store and headquarters in Phnom Penh, Cambodia. The ideal candidate will combine performance-driven Meta media buying with creative social media management.


Key Responsibilities:


1. Meta Ads Management




  • Campaign Execution: Manage end-to-end Facebook and Instagram purchase and conversion campaigns.




  • Budget & Scaling: Own ad spend, managing and scaling monthly budgets from $30,000 to $100,000+ while maintaining ROAS targets.




  • Technical Infrastructure: Maintain Meta Pixel and Conversions API (CAPI) setups, ensuring event match quality and tracking integrity.




  • Retargeting & Scaling: Execute retargeting logic across website visitors, video viewers, and customer lists while applying clear audience exclusions.




  • Reporting: Deliver daily monitoring and weekly reports detailing spend, revenue, blended ROAS, and campaign performance.




2. Social Media & Content Management




  • Content Creation: Plan, create, and oversee content across social platforms, including Reels, UGC, static product shots, and offers.




  • Creative Testing: Maintain a structured creative testing cadence to continuously improve campaign performance.




  • Media & Photography Coordination: Coordinate with photographers and visual creators to produce consistent, high-quality content.




  • Community & Engagement: Manage organic social media activity and maintain active channel engagement.




Requirements:




  • Proven Meta Spend Experience: Direct experience holding budget authority on Meta accounts spending $30,000 to $100,000+ per month.




  • Category Background: Experience in high-AOV e-commerce sectors such as jewelry, watches, or luxury fashion.




  • Technical Proficiency: Demonstrated experience working with Conversions API (CAPI) and attribution setups.




  • Dual Skillset: Proven capability in managing media buying alongside creative social media content execution.




  • Onsite Commitment: Ability to work full-time on-site in Phnom Penh, Cambodia.



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