Mgr (Brands - Cmu)

Level / Grade

L3

Job Role/ Function

Brand Management

Designation

Brand Manager

Educational Qualification

Necessary:

Graduate

Necessary:

MBA

Age

Minimum: 

24 yrs

Maximum: 

30 yrs

Experience

Minimum:

3 yrs

Maximum:

7 yrs

Industry Specifications:

Preferred Exposure:

Marketing, Brand Management

Reporting

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

Indirect Reporting (if any)

NA

NA

Job Responsibilities

Brand Management

• Understand the brand, brand positioning & attributes.


• Plan & Execute the Marketing Plan


• Plan & Execute Marketing Activation ATL/BTL


• Own corporate marketing activities – Website, PR etc.


• Digital marketing


• Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies


• Plan, develop & rollout BTL activation in requirement with defined sales objective.

 Brand Strategy

• Participate in Business Plan development.


• Envision & Create brand strategy document.


• Create annual action plans using the full marketing mix to implement brand strategy.

 Product & Brand Analysis

• Develop & Evolve product insights for lead / lag markets


• Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.


• Creates regular marketing reports.

 Media Planning and Execution

• Plan innovative BTL campaigns & champion deployment across country to solve business problems


• Coordinate with the media agency for the execution of the media plans.

Key Deliverables

• Market Share & volume growth


• Brand Launch


• Brand Campaigns


• Drive traffic & conversion via digital media


• BTL and Activations

Competencies

Technical/ Functional:

• Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns


• Understanding of how digital marketing works


• Trade Marketing


• High Analytical Skills.


• Sales Process Understanding

Behavioral:

• Align and motivate team for high performance


• Collaborate across all interfaces


• Uphold values; inculcate a culture of excellence


• Generate ideas; solve problems creatively.


• Champion improvements and positive change.


• Develop and engage people.


• Liasoning with all stake-holders specially sales team