Mgr (Content & Social Media - Cmu)

Level / Grade

EX

Job Role/ Function

Brands - CMU

Designation

Mgr (Content & Social Meda – CMU)

Educational Qualification

Necessary:

Graduate

Necessary:

MBA/ Degree in Media Communication

Experience

Minimum:

5 yrs

Maximum

10 yrs

Industry Specifications:

 FMCG/Auto/Consumer Durables- Media Agency or Corporate

Preferred Exposure:

• 3-5 years’ experience in social media, content or digital brand roles.


• Proven portfolio of content-led brand building


• Strong storytelling instinct — visual, written and conceptual.


• Should be an ‘ideas’ person


• Deep understanding of youth culture, creator ecosystems and digital trends.


• Comfortable on shoots, rides, events and community meets.


• Good understanding of social media tools and analytics


• Passion for motorcycles is a big plus

Reporting

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

Indirect Reporting (if any)

NA

NA

Job Responsibilities

• Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.


• Create content calendars that balance brand storytelling, product highlights, community culture, and real-world riding experiences.


• Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.


• Manage creators, photographers, filmmakers, agencies and internal stakeholders.


• Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.


• Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.


• Spot cultural trends early and translate them into relevant content ideas.


• Own social media budgets and content production timelines.

Stakeholders

• Internal: Sales team, Brands Teams

• External: Agencies

Competencies

Technical/ Functional:

Behavioural:

• Align and motivate team for high performance


• Collaborate across all interfaces


• Uphold values; inculcate a culture of excellence


• Generate ideas; solve problems creatively.


• Champion improvements and positive change.


• Develop and engage people.


• Liasoning with all stakeholders specially sales team