Mgr (Pr - Cmu)

Job Title:

Mgr – PR

Level:

EX

Function:

PR Management

Location:

NA

Internal

External

Direct

CMU Brand Management

Industry Experts, Vendors

Educational Qualifications

Essential: Management || Business Management

Preferred Institution: Any Premier Insitute

Desired Qualification: Graduate||Any stream/branch, communications preferred

Work Exp

Min: 5

Max:10

Industry Specification

Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG

Addnl Requirements

Experience in managing agencies mandatory

Age

Min: 25

Max: 32

Need for travel

Occasional

Technical/Functional

• Strong understanding of earned media (PR, social, online reputation management etc)


• High sensitivity towards costs and understanding of marketing ROI


• Experience in managing agencies with high negotiation, indirect team management skills


• Conceptual and practical understanding of Marketing/Brand Management

Behavioural

• High bias for action


• Ability to get the best results within tight timelines and budgets


• High focus on customer

KEY RESPONSIBILITIES

• Communications Strategy & Planning: Own the PR roadmap and editorial calendar across brands. Define proactive narratives, align reactive responses, and set clear targets (coverage, SOV, reach). Act as a strategic advisor to leadership and cross-functional teams    


• Media Relations & Thought Leadership: Lead all media engagement across auto, business, and tech press. Drive consistent, high-quality coverage through proactive pitching and strong relationships. Orchestrate press events, launches, and media experiences. Build executive visibility via interviews, bylines, and speaking opportunities.


• Content Creation: Own end-to-end development of PR content—press releases, key messages, executive communication, and media assets. Ensure clarity, consistency, and strong storytelling across all outputs


• Internal Communications: Drive structured communication to dealers, employees, and partners. Deliver newsletters, town halls, and internal messaging aligned to business priorities.


• Social Media Amplification: Partner with digital teams to amplify earned media and leadership content. Ensure consistent visibility across platforms, especially during launches and key moments.


• Crisis & Issues Management: Lead rapid-response communication with defined SOPs, holding statements, and stakeholder alignment. Manage sensitive issues with speed, clarity, and control to protect brand reputation.


• Measurement & Reporting: Track and report PR performance—coverage volume, SOV, reach, sentiment, and executive visibility. Deliver actionable insights through regular dashboards and refine strategy based on data