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MGR (SALES - PB) North-East

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Job Description - MGR (SALES - PB) North-East

























Job Description



Job Title:



Mgr - ASM Sales (North - East)



Level:



L3



Function:



 Sales



Department  (Sub-function)



Probiking 




  1. JOB PURPOSE


 










An Area Sales Manager manages the sales force within his/her defined regional territory. The Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets, Network Sufficiency, Local Marketing, Digital marketing (Dealer/ Local), Rider engagement and managing the dealer sales team in the region.




 



  1. INTERACTION  WITH                               STAKEHOLDERS





















 



Internal



External



Direct



Probiking>Sales, Probiking>Sales Planning & Enablement, Probiking>Network Planning Development, Probiking>Service, Probiking>International & Activation, CMU>Brand Management , Finance>Legal



Customers, Dealership, Local communities, Manufacturers



Indirect



 



Vendors




  1. JOB REQUIREMENTS


































 


 


Educational Qualifications



Essential: Management || Business Administration


Preferred Institution: IIMs & Equivalent


Desired Qualification: Management||Business Administration


||



Work Exp



Min: 3



Max:8



 



Industry Specification



FMCG, Consumer Durables, Automobile, Consumer Goods



Addnl Requirements



 



Age



Min: 25



Max: 30



 



Need for travel



80




  1. KEY COMPETENCIES




















Technical/Functional



 1. Understanding of sales processes


2. Dealership Management


3. Product Knowledge


4. Market Intelligence


5. Competition Tracking


6. Network development


7. Negotiation and Conflict Resolution


8. Sales Training


9. Local Digital Activation


10. Marketing



Behavioural



 L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations



5. KEY RESPONSIBILITIES



a)            Sales Vs. Targets:


1.            Achieving the sales targets through channel partners in the assigned region


2.            Increasing the market share for the assigned region by providing strategic directives


3.            Involved in the preparation of Sales plan with Circle Head for setting sales targets for Sales executives by analyzing actual sales vs expected sales


4.            Updating market developments periodically to facilitate proactive steps to combat competition


5.            Analyzing market sales data and customer satisfaction data


b)            Network Coverage:


1.            Identifying the network gaps & prospective dealers


2.            Managing the business by monitoring each dealership in terms of viability and profitability


3.            Identifying new towns for Expansion


c)            Systems and Processes:


1.            Capturing ASM best practices and deploying them horizontally in concerned areas


2.            Timely Training to Dealers and dealer staff on the Sales process, Product & CRM related activities


3.            Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix, and Team Productivity


d)            Manpower:


1.            Ensuring adequacy of manpower at channel partners


2.            Timely training of the Dealership Sales Manpower


e)            BTL/Local Level Marketing:


1.            Initiate marketing programs/ BTL activities from time to time in the assigned region


2.            Monitor customer service to achieve sales objectives and customer satisfaction


f)             Local Marketing:


1.            Undertake Rider Community activities in the region


2.            Facilitate and develop local digital marketing for a particular dealership by managing digital assets and generating leads


g)            Stock and Working Capital:


1.            Managing the fund flow to the dealerships and ensuring optimization of working capital


2.            Stock planning & correction


h)            Finance:


1.            Manage funds flow to the dealerships by way of coordinating with the Financiers


2.            Ensures smooth operation by tying up with Financiers  for trade advances or Inventory Funding


3.            Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships


The above list is not exhaustive and could evolve with changing needs & priorities of the company



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About the Company

Bajaj Auto

Discover the unparalleled excellence of Bajaj Auto, a leading manufacturer of bikes, Qutes & electric 3-wheeler. Explore our collection and book one online!

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