Mgr (Service Analytics & Digitization - Pb)

Job Description : Manager ( Service Planning & Digitization)

Job Title:  Manager – Service Planning & Digitization

Department:  Bajaj Auto Ltd - Probiking Department

Location:  Head Office

Position Objective

To elevate the premium customer ownership experience by driving service process excellence, digital transformation, and brand-aligned engagement across the dealer network. The role focuses on delivering a seamless, digitally enabled, and emotionally engaging post-sales experience for premium motorcycle customers.

Key Responsibilities

• Monitor field team KRA performance and initiate improvement actions for red KRAs through data-led insights.


• Continuously enhance Customer Experience through measurement and improvement of Net Promoter Score (NPS).


• Conduct root cause analysis of detractors and implement structured preventive measures.


• Conceptualize and implement Customer Delight and Loyalty Programs for premium motorcycle owners.


• Lead digital and IT initiatives to enhance brand experience.


• Analyze service and customer data to identify improvement opportunities and monitor key performance trends.


• Benchmark service processes and customer touchpoints with leading premium brands and drive process excellence.


• Manage Customer Support Centre operations ensuring timely, empathetic, and effective customer communication.


• Oversee complaint resolution ensuring root-cause elimination and customer confidence restoration.


• Conduct training sessions and digital townhalls for field service teams focused on premium ownership experience and process adherence.


• Collaborate with cross-functional teams to ensure alignment between product, service, and customer experience goals.

Key Skills & Competencies

• Deep understanding of premium or lifestyle segment customer expectations.


• Strong data analysis, insight generation, and reporting skills.


• Proficiency in digital tools, app-based service processes, and customer experience analytics.


• Experience in preparing Business Requirement Documents (BRD) for IT system enhancements.


• Ability to translate customer feedback into actionable improvement projects.


• Excellent communication and presentation skills, with strong command over PowerPoint and reporting formats.


• Cross-functional collaboration and stakeholder management capability.


• Strategic thinker with a passion for innovation and continuous improvement.

Qualification & Experience

• B.E. / B.Tech in Mechanical Engineering (mandatory).


• Minimum 5+ years of experience in two-wheeler field service, preferably in a premium or lifestyle brand.


• Prior exposure to Head Office service operations and digital transformation initiatives.


• In-depth knowledge of dealer operations, customer experience management, and service process optimization.

Personality Traits

• Customer  and brand-conscious.


• Analytical, digitally inclined, and process-oriented.


• Creative problem solver with a passion for motorcycles and customer delight.


• Collaborative and proactive communicator.