National GT Sales Leader | Growth stage FMCG Brand

About the Company:

Our client is a fast-growing, purpose-led consumer brand in the sustainable home care space. Built on eco-friendly and plant-based innovations, the brand combines performance with environmental responsibility. With a strong D2C foundation, the company is now aggressively scaling its offline footprint across India through General Trade, Stand Alone Modern Trade (SAMT), CSD, and other traditional channels.

The organization operates in a high-growth, entrepreneurial environment and is focused on building a robust nationwide distribution network.

Role Overview:

Our client is looking for a seasoned sales leader to build, scale, and lead the General Trade and allied channels across India. This role will drive distribution expansion, revenue growth, and in-store brand visibility while strengthening route-to-market efficiencies.

The incumbent will be responsible for building strong distributor ecosystems, leading large field sales teams, and ensuring sustainable growth across metros and tier 1–3 markets.

Role & Responsibilities:

General Trade Strategy & Expansion

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  Own and execute the national General Trade strategy aligned with revenue and distribution goals

  
  


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  Drive numeric and weighted distribution across key markets

  
  


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  Strengthen route-to-market models and distributor networks

  
  

Revenue & Sales Management

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  Drive primary and secondary sales growth

  
  


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  Improve outlet productivity, beat efficiency, and coverage expansion

  
  


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  Ensure achievement of monthly, quarterly, and annual sales targets

  
  

Team Leadership

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  Build, lead, and scale a high-performing GT sales team

  
  


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  Define KPIs, performance metrics, and accountability frameworks

  
  


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  Develop strong regional leadership bench strength

  
  

Trade Marketing & Execution

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  Ensure strong in-store visibility, merchandising, and trade promotions

  
  


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  Support effective new product launches across channels

  
  


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  Monitor competition, pricing dynamics, and market shifts

  
  

Planning & Cross-Functional Collaboration

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  Lead demand forecasting and sales planning with supply chain and finance teams

  
  


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  Maintain healthy distributor ROI and working capital cycles

  
  


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  Ensure compliance, governance, and ethical trade practices

  
  

What We’re Looking For:

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  12+ years of experience in General Trade sales within FMCG or consumer brands preferably in a similar industry

  
  


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  Proven track record of scaling GT distribution for emerging or challenger brands

  
  


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  Deep understanding of Indian trade dynamics across metros and tier 1–3 cities

  
  


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  Strong distributor management and trade economics expertise

  
  


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  Experience in entrepreneurial, high-growth environments preferred

  
  


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  Demonstrated ability to build and lead large sales teams

  
  


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  Strong analytical mindset with comfort in data-driven decision-making

  
  


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  High ownership, execution-driven, and hands-on leadership style