National Technical Manager

Position Title: National Technical Services Manager 

Location: Delhi, India

Role Purpose:

• Provide a highly competent level of technical services to international and domestic buyers, buying houses & the company’s customers.


• Selling sewing solutions to manufacturers and buyers/brand there by promote premium products.


• Implementation of the Global Key accounts approvals and nominations.


• Generating MIS reports, Forecast the segment developments and trend (machine, competition thread etc..)


• Benchmark the qualities v/s competition.


• Continuous improvement via training internal and external stake holders.

Principal Accountabilities and Key Activities:

• Customer Understanding and insight (Identify decision maker to leverage technical advantages) Has Expertise on the range of coats products, service, and technical tools how to align commercail strategy with the customers’ needs. Fully competent in understanding Sewn Product manufacturing, end use application and future trends.


• Has expertise to identify and recognise value-based opportunities for Coats and the Customer and execute for mutual satisfaction. Effective in all areas of communication, relationship building and presentation skills.


• Has the Technical Skills needed to be able to resolve customer technical problems using a solution-oriented process.


• Proficiency in Digital knowledge, computer skills and technical tools needed to offer effective solutions for customer.


• Team building with growth mindset, compliance, and plan succession.


• Effective communication with commercial leadership team and branch managers/commercial leaders for regular updates


• Conduct regular technical seminars for external customers and internal sales and support service teams.


• Conducting PES, Thread audit, Training programs, Workshops etc coming under Coats sewing solutions.


• Communicate to all stake holder (internal and external) the value of benefit delivered and seek acknowledgement.


• Implement TAS/TCR/SW/Coats Tech Connect APP, ensuring the procurement is made as per our recommendations.


• Conduct regular mill and sewing trainings.


• New product launch and deep penetration in the marketplace.


• Gain local specifications for the company’s products from buyers & buying houses.


• Liaising with other GKA personnel (both national & international) to   deliver a service & product offering consistent with the company’s global effort.


• On the job training of sales account owners making him/her more efficient, technically competent & result oriented

• Build & reinforce the concept of ‘Coats - one stop shop’ for all the customers technical needs.

•  Coordinate & Effective utilization of the marketing team. Effective utilization of the marketing, promotional materials developed by the marketing team.


• Liaising with manufacture, QAD, CS team to improve product quality as per market need and analyse the complaints on regular basis.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.