Neuropsychiatry- Sales & Marketing Lead

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 5000000 (ie INR 20 - 50 LPA)

Min Experience: 12 years

Location: Mumbai

JobType: full-time

Key Responsibilities

1. Business Strategy & Growth

• Formulate and implement nationwide sales and marketing strategies for portfolios focused on de-addiction, CNS, and pain management.
• Accelerate revenue growth and expand market share in key therapeutic areas including:
  
• Opioid Substitution Therapy (OST)
• Treatments for alcohol and nicotine dependence
• Management of neuropathic pain

• Discover new market opportunities, strategic partnerships, and institutional collaborations.

2. Sales Leadership (Pan-India)

• Oversee and guide regional sales teams throughout India.
• Establish sales targets, key performance indicators (KPIs), and performance standards.
• Enhance field force productivity and ensure effective execution across all regions.
• Track secondary sales, prescription rates, and product market penetration.

3. Marketing & Product Management

• Create brand strategies and manage product life cycles.
• Lead the launch, positioning, and marketing campaigns for important molecules such as:
  
• Buprenorphine
• Methadone
• Naltrexone
• Pregabalin
• Collaborate closely with medical, regulatory, and training departments.

4. Key Account & Institutional Business

• Establish and maintain relationships with:
  
• Government agencies
• De-addiction centers
• Hospitals and rehabilitation clinics
• NGOs specialized in substance abuse
• Lead institutional sales activities including tenders, OST initiatives, and public health programs.

5. Team Management & Capability Building

• Lead, mentor, and develop high-performing sales and marketing teams.
• Implement training programs focused on therapeutic knowledge and sales skills.
• Prepare leadership talent for future organizational growth.

6. Compliance & Regulatory Alignment

• Ensure adherence to DCGI, NDPS regulations, and internal company policies.
• Maintain ethical marketing practices in sensitive therapeutic areas.

Key Requirements

Education

• Bachelor’s degree in Pharmacy or Life Sciences (MBA is preferred)

Experience

• 12 to 18+ years of experience in pharmaceutical sales and marketing.
• Extensive experience in:
  
• De-addiction, Psychiatry, or CNS sectors
• Pain management segment
• Demonstrated success managing national roles or large geographic areas.

Key Skills & Competencies

• Strong business insight and profit & loss (P&L) responsibility.
• In-depth knowledge of the CNS and addiction therapy markets.
• Proven leadership and team management capabilities.
• Expertise in stakeholder management, including KOLs, institutions, and regulators.
• Strategic thinker with excellence in execution.

Preferred Background

• Experience working with companies such as:
  
• Sun Pharmaceutical Industries
• Cipla
• Dr. Reddy’s Laboratories

Compensation & Benefits

• Attractive salary package with performance-based incentives.
• Leadership position with significant organizational visibility.
• Opportunity to contribute to a rapidly growing specialty therapy area.

Skills

Sales and Marketing

Neuropsychiatry - Sales & Marketing Lead