NPCI - Event Marketing Role

Role Contour:

Manage the end-to-end Events and Promotional activities that showcases company's products and services for the assigned NPCI product or Service and focus on driving its go-to-market strategies and improving product visibility.

Job Responsibilities:

Event Planning and Execution:

- Identification of relevant international industry conferences, sign up and preparation of conference contribution.

- Develop and execute events and promotion strategy to align with overall marketing goals and objectives.

- Plan and manage budget, logistics and timelines for events and promotions.

- Co-ordinate with cross functional teams such as sales, product, and design to develop event themes, collateral messaging, and customer experiences.

- Identify and secure sustainable event venues, vendors, and sponsors to enhance the event experience.

- Oversee event registration, attendee management and on-site co-ordination.

Marketing promotions:

- Design and execute promotional campaigns to support events and drive customer engagement.

- Manage social media handles of NIPL and execute social media campaigns

- Utilise marketing tools and customer segmentation strategies to personalise promotions.

- Cultivate relationships with keys partners, events to co-host events.

- Analyse events performance data, attendee feedback and lead generation metrics to identify arears of improvement and optimization.

- Work with UPI ecosystem partners to ensure that brand guidelines are being followed and we leverage their strengths and capabilities to promote the product / services for the good of end consumers.

- Work with social agency to ensure we are promoting contextual and relevant content to our audiences.

- Promote product / service offerings through partners / merchants offers/ tie-ups.

- Receive customer feedback and generate ideas to increase customer engagement.

- Compliance to Marketing governance and standards

- Ensure audit compliance for all projects / campaigns.

- Drive end to end marketing campaigns and work with external agencies for collateral creation for various events.

Skills & Qualifications:

- 3-8 years of work experience in event management, social media management and marketing activities

- MBA from a reputed college

- Strong analytical, creative thinking and problem-solving skills with the ability to translate date into actionable insights.

- Good knowledge of Payments domain, Payments Technology, Products, Operations, Risk & Other related functions.

- Proficiency in managing social media and running promotional campaigns.

- Excellent communication and interpersonal skills with ability to build strong relations and collaborate with stakeholders