Officer - Marketing (SDR)

•       Execute high -volume outbound prospecting via cold
calling, email sequences, and LinkedIn outreach to generate qualified meetings
for the sales team

•       Research and identify ideal -fit prospects within target
industries and personas using tools such as LinkedIn Sales Navigator, Lusha or
equivalent.

•       Execute outbound outreach using the playbook,
leveraging pre -built call pitches and mailer templates to engage prospects in a
consistent and compelling way.

•       Manage database and lead management in the CRM (e.g.
Salesforce), logging all touchpoints and follow -ups

•       Follow up and nurture relationships with prospects who have
shown not interested

•       Collaborate closely with Sales Lead to ensure smooth meetings

•       Meet or exceed weekly and monthly KPIs including dials,
emails sent, LinkedIn touchpoints, and qualified meetings booked

•       Continuously test and iterate on messaging and outreach
strategies to improve conversion rates

•       Provide feedback to marketing and leadership on
prospect responses and market trends

Requirements

•       1–3 years of experience in an SDR, or outbound sales
role, preferably within a B2B environment

•       Proven track record of fixing appointments and handling
meetings.

•       Strong cold calling skills with the ability to handle
objections confidently and professionally

•       Experience writing high -converting email sequences and
personalised LinkedIn messages

•       Excellent verbal and written communication skills with
strong attention to detail

•       Comfortable using CRM systems and sales engagement
platforms

•       Self -motivated, resilient, and driven by results

•       Proficiency in MS. Excel.