Operations Manager ( Digital Marketing)

As the Operations Manager, Digital Marketing, you will play a pivotal role in leading and managing all aspects of the digital marketing team, ensuring efficient production, seamless operations, profitability, client satisfaction, and employee engagement. This position requires a strategic thinker with a strong background in digital marketing, exceptional leadership skills, and a focus on driving results.

Responsibilities:

Strategic Leadership:

Develop and execute a comprehensive digital marketing strategy aligned with organizational goals.
Formulate long-term and short-term plans, identifying key performance indicators (KPIs) for measuring success.
Evaluate emerging trends and technologies to adjust strategies and maintain a competitive edge.
Operational Excellence:

Oversee day-to-day operations of the digital marketing department, ensuring efficiency, productivity, and adherence to timelines.
Implement and optimize processes to enhance workflow, project management, and overall operational effectiveness.
Collaborate with cross-functional teams to streamline communication and maximize productivity.
Financial Management:

Develop and manage the digital marketing budget, ensuring optimal resource allocation and cost-effectiveness.
Monitor and analyze KPIs to track the financial success of campaigns and initiatives.
Implement strategies to enhance profitability and ROI.
Client Satisfaction:

Build and maintain strong client relationships through effective communication, transparency, and delivering exceptional results.
Lead client pitches, leveraging strategic insights and tailored solutions to secure new business opportunities.
Address client concerns promptly and work towards resolutions that enhance overall satisfaction.
Employee Engagement:

Recruit, train, and develop a high-performing digital marketing team.
Foster a positive and collaborative work environment that encourages creativity, innovation, and continuous learning.
Conduct regular performance evaluations, provide constructive feedback, and implement career development plans for team members.
Quality Assurance:

Establish and enforce quality standards for digital marketing campaigns, ensuring deliverables meet or exceed client expectations.
Implement testing and optimization strategies to enhance campaign performance and achieve measurable results.
Conduct regular reviews of ongoing campaigns to identify areas for improvement and optimization.
Client Pitch and Strategy:

Lead the development of compelling and innovative digital marketing strategies for client pitches.
Collaborate with the sales team to create persuasive pitch presentations, highlighting the value proposition and unique selling points.
Stay actively involved in client pitches, articulating the strategic vision and demonstrating a deep understanding of client needs.