Outreach Manager

Job Summary: The Marketing Manager will develop, implement, and manage marketing campaigns that promote our educational programs and enhance our institution's visibility/branding. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for education.

Key Responsibilities:

1. Marketing Strategy and Planning:

• Conduct market research to identify target audiences, understand their needs, and stay updated on industry trends.
• Develop and execute comprehensive marketing plans to promote educational programs, events, and services.
• Collaborate with the marketing team to align strategies with overall institutional goals.

1. Content Creation and Management:

• Create engaging and informative content for various platforms, including website, social media, email newsletters, brochures, and press releases.
• Manage and update the institution's website and social media accounts to ensure current and accurate information.
• Coordinate the production of marketing materials, including videos, graphics, and print materials.

1. Campaign Execution:

• Plan and execute digital marketing & print media campaigns and social media advertising.
• Monitor and analyze campaign performance, adjusting strategies as needed to achieve goals.
• Utilize data analytics tools to measure the effectiveness of marketing efforts and report on key metrics.

1. Event Promotion and Coordination:

• Promote and support the planning of institutional events, such as open house and webinars.
• Develop promotional materials and strategies to increase event attendance and engagement.
• Participate in institutional visits and educational fairs.

Qualifications & Experience:

• Any degree in Marketing / Communications/ Business / or a related field.
• 10+ years of experience in marketing, preferably in the education sector or service sector.
• Strong understanding of digital marketing tools and techniques.
• Excellent written and verbal communication skills.
• Proficiency in using marketing software (e.g., Google Analytics, SEO tools, CRM systems).
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Experience with content management systems (CMS) and email marketing platforms.
• Knowledge of graphic design and video production.
• Familiarity with the latest trends and best practices in education marketing.

Benefits:

• Competitive salary and benefits package (Variable pay).
• Professional development opportunities.
• Supportive and collaborative work environment.
• Opportunities for career growth and advancement.