Paid Ads Executive

Job Overview:

Key Responsibilities:

• Campaign Management: Develop, execute, and optimize paid advertising campaigns across Meta and Google Ads to meet client objectives.
• Audience Targeting: Identify and target the right audience segments for campaigns, ensuring maximum reach and engagement.
• Performance Analysis: Monitor and report on campaign performance metrics (CPM, CPC, CTR, ROAS, conversion rates) and provide actionable insights.
• Budget Management: Plan and allocate budgets across different channels, maximizing ROI while adhering to client budgets.
• A/B Testing: Implement and analyze A/B tests to improve campaign performance and optimize ad creatives.
• Collaboration: Work closely with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Trends Monitoring: Stay updated on the latest trends and best practices in digital advertising to continually refine strategies.

Qualifications:

• Minimum 2 years of experience in paid advertising, with a strong focus on Meta Ads and Google Ads.
• Proven track record in an agency environment, with at least 1 year of experience managing campaigns.
• Strong analytical skills and experience in performance tracking and optimization.
• Familiarity with tools like Facebook Ads Manager, Google Ads Dashboard, and third-party analytics platforms (e.g., Google Analytics, SEMrush).
• Excellent written and verbal communication skills, with the ability to present data and insights clearly.
• Creativity in ad copy and design, with an eye for detail.
• Basic knowledge of SEO is a plus.

Personal Attributes:

• Proactive and self-motivated, with a passion for digital marketing.
• Adaptable to a remote work environment.
• Eager to learn and stay updated on digital advertising trends.