Paid Ads Specialist

Company : Interval Personalised Learning Platform

Job Type : Full Time

Areekode, Pathanapuram

Number of Applicants

:

000+

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Job Description - Paid Ads Specialist

The Paid Ad Specialist is pivotal in driving the success of paid advertising campaigns, contributing to

the achievement of business objectives through strategic planning, meticulous execution, and

continuous optimization. They are instrumental in maximizing ROI while staying abreast of industry

trends and leveraging data -driven insights.

Requirements

Develop comprehensive paid advertising strategies aligned with business goals and target

audience.

â Implement campaigns across various platforms such as Google Ads, Facebook Ads, and others.

â Monitor campaign performance and make real -time adjustments to optimize results.

â Allocate advertising budgets effectively, ensuring optimal utilization and ROI.

â Conduct regular budget analysis and adjust allocations based on performance and goals.

â Monitor, analyse, and report on campaign performance metrics such as click -through rates,

conversion rates, and cost -per -acquisition.

â Proactively adapt strategies to capitalize on emerging opportunities and maintain

competitiveness.

â Use data -driven insights to refine targeting, messaging, bidding, and overall campaign

strategy.

â Develop and test compelling ad creatives, messaging, and formats to drive engagement and

conversions.

â Continuously experiment with new ad formats, audiences, and optimisation techniques to stay

competitive.

â Collaborate with cross -functional teams such as marketing, design, content, and sales to align

paid advertising with overall marketing initiatives.

â Communicate campaign performance, insights, and recommendations clearly to team and

stakeholders.

â Handle CRM integration related to campaigns, ensuring accurate lead tracking and attribution.

â Manage and support WhatsApp automation and related workflows for lead nurturing

â Drive innovation, take initiatives, and take responsibility for assigned projects.

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