Paid Media Specialist

A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms. 

RESPONSIBILITIES

• Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
• Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
• Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
• Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
• Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
• Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
• Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.

• Previous experience in paid media management and data analytics.
• Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Detail-oriented with a strong focus on results.