Paid Media Specialist

We are looking for a data -driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms to drive traffic, leads, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid media campaigns across search, social, display, and programmatic platforms
  
• Manage budgets, bidding strategies, and audience targeting
  
• Create, test, and optimize ad creatives, copies, and landing pages
  
• Monitor and analyze performance metrics such as CPC, CPA, ROAS, and conversions
  
• Perform A/B testing and continuous optimization of campaigns
  
• Coordinate with content, design, and analytics teams
  
• Prepare performance reports and insights for stakeholders
  

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
  
• 1–5 years of experience in paid media, performance marketing, or digital advertising roles
  
• Hands -on experience with platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
  
• Strong analytical skills and experience with tracking and attribution tools
  
• Ability to manage multiple campaigns and budgets effectively
  
• Strong communication and optimization skills
  

Benefits

• Competitive salary package
  
• Performance -based incentives
  
• Learning and professional development opportunities
  
• Career growth and advancement