Parent Relationship Officer - The SRF School, Bharuch

The SRF School, Bharuch, is an upcoming school project under the leadership of the renowned SRF group. We invite smart, energetic and creative professionals to be a part its family. We are looking for someone who can lead & strategize our vision admissions and be a part of our quest for excellence in holistic education. 

The role primarily focuses on the following:

Facilitating Admission Process

• To lead the entire admission process for prospective parents.
• Strategize admission policies, marketing strategies, and outreach programs to attract and enroll prospective students.
• To counsel/address queries of prospective and existing parents, as needed.
• Ensure a seamless admission process by providing clear communication and a welcoming experience to prospective families.
• Develop and execute targeted marketing campaigns, organize open houses, and build relationships with parents, communities, and feeder schools to attract more students.

Informational/Event Support

• To stay updated with all school activities / events for sharing of the same with prospective parents.
• To ensure timely notices / circulars related to admissions and withdrawals are sent to all parents.
• To ensure that all school related required information to be shared with prospective parents as one point of contact.

Marketing Activities

• Leading the planning for the various marketing activities to obtain visibility for the school.
• Overseeing social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.).
• Ensuring that the school’s communication/ channels/social media platforms are updated regularly. 
• Working closely with the digital agency to plan out the monthly marketing calendar on creatives and collaterals.
• Overseeing data analysis - MIS on the walk-ins to conversions; admission v/s budgets etc.
• Visiting schools in the area to gain visibility and obtain data on prospective parents & exploring opportunities for tie ups.
• Networking & laisoning with industries / MNCs in the region to gain visibility for the school and reach out to prospective parents.
• Making competitor visits to gain a better understanding on the competitor offerings, pricing and USPs.

Team Leadership & Collaboration 

• Lead and train the admissions team, coordinate with academic departments, and build relationships with external stakeholders to enhance enrollment efforts.
• To lead and collaborate with the team members in strategizing plans and initiatives for successful execution of events

Experience: 6 to 8 years. Preference to be given for the candidates who have earlier in the Admissions vertical at a school of repute.

Qualification: Post Graduate.

Key Skills:

• Strong Communication skills.
• Strong leadership skills.
• Knowledge of computer and internet.
• Highly Motivated and goal oriented.
• Understanding of marketing elements (including digital marketing) & market research methods will be an added advantage.
• Readiness for work in a fast passed target-based role.